Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Goals like yearly milestones may be one way to help get that message across. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. This shift towards a buyer-driven experience presents both challenges and opportunities for B2B marketers. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Social media technology has come a long way since its origin.

Social Media 100

Social Media Work Management Marketing Management Media 100

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. To get a more tailored view, third-party consultants are often hired to size a market.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. I think that there is a specific toolset for a member of those teams that serves to help the broader marketing and sales functions. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Martech

APRIL 25, 2022

“70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research.

Account Based Marketing 100

Account Based Marketing ABM Marketing & Strategy Landing Pages 100

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Source: Percolate. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech

JUNE 3, 2022

” Here are three ways an ABM strategy can help improve sales and marketing velocity. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 107

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. She suggests marketers put more resources into identifying these customers to help improve their ABM campaigns. Source: Auseh Britt. Align sales and marketing teams.

Account Based Marketing 116

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 116

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. See the full presentation from MarTech here (free registration required). Defining ABM broadly. Snapshot: Account-based marketing.

Account Based Marketing 99

Account Based Marketing ABM Campaigns Paid Search Agency 99

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Engagio

APRIL 19, 2021

Buyers and decision makers love them because they help make sense of complex categories and focus on decision making. Prior to Research in Action, O’Neill spent 12 years at the analyst firm Forrester where he found himself beguiled by this question: But what about the buyer’s point of view? How did Demandbase fare?

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 102

Account Based Marketing ABM Webinar Metrics Effectiveness 102

Martech

FEBRUARY 25, 2022

And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. Many marketers still view B2B marketing as one-to-one interactions, but Methananda pointed to Forrester’s Buying Groups Manifesto, which claims that B2B is also a buying group. B2B as a buying group. Source: Nirosha Methananda.

Account Based Marketing 105

Account Based Marketing Top of Funnel ABM Buy 105

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), I thought I’d inspire and arm you with 10 proof points that have helped me help others see the light. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. However, these factors present challenges. This is where technology can really help. As CMO she leads a team that shows how Vodafone Business can help consumers succeed.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Salesforce Marketing Cloud

FEBRUARY 14, 2022

A recent McKinsey survey found 51% of employees who left their jobs reported a lack of a sense of belonging at work. A Forrester survey found lack of confidence in a company’s product or service was the top reason sales executives decided to leave for a new opportunity. Get personal, get vulnerable, get connected.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Content4Demand

MAY 26, 2020

Forrester|SiriusDecisions principal analysts Ross Graber and Anthony McPartlin presented new research on this at Summit 2020 this year in their keynote presentation, “In the Age of the Customer, Why Is B2B Measurement All About Us?” Companies with less of a customer focus don’t do as well. “

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

Only B2B

JUNE 19, 2023

According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions. Additionally, leveraging data analytics and marketing automation tools can help identify potential leads who align with the BANT framework.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Sales Engine

AUGUST 24, 2015

In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions. Sales people wanted “air cover” - just a foot in the door so they could give their presentation. Now it’s not that way.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Sprout Social

FEBRUARY 17, 2022

Improving user experiences using customer feedback from surveys. For example, you can use templates to: Offer customer care to those who need help. Gather feedback from subscribers via surveys. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience.

Template 129

Template Email Marketing Blast Campaigns Planning 129

WriteSpark

FEBRUARY 18, 2009

« How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

Metadata

FEBRUARY 5, 2024

A great product helped, but that’s only half the story. Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. So, here’s a trick to help you succeed: Experiment with your audiences, ads, and assets. Those things? Schedule a demo today.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Seismic

APRIL 30, 2019

Here are the 5 key steps to building an air-tight business case and gain buy-in for sales enablement: Step #1: Survey Your Sellers and Marketers. Step #3: Survey the Market and Choose Your Vendor. Step #4: Building Your Business Case Presentation. Building a Sales Enablement Business Case.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). Content is viewed as personalized when it helps the audience take the best action to advance their thinking at just the right time. Helpfulness on your part builds affinity that plays to both of those. And that’s the whole point of your connection strategy.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Accenture Survey: Just 8% Heavy Users of Social. UMass Survey: Fortune 500 Companies Blogging Flat. Invest in the right technologies.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Healthcare’s Most Wired Survey. interactive tools and ongoing quarterly programs focused on management issues to help bankers compare their performance to their competitors’. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Porch Group Media

AUGUST 4, 2020

Source: Gartner) Speed, convenience, helpful employees, and friendly service matter most to over 70% of consumers. Source: PwC) About two-thirds of survey respondents said they have a senior CX leader and a centralized CX team in place. Customer lifetime value is also an effective metric for 41% of those surveyed. And among U.S.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Read surveys, respond to reviews, do focus groups. That helps us see what the common vocabulary is. 11 Duane Forrester , VP Industry Insights at Yext. Create content that’s going to help someone. Help your marketing people convert and show off the ROI. #19

SEO 64

SEO Tips SERP Forrester 64

The ROI Guy

NOVEMBER 5, 2015

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. The Sales Presentation is still the most valuable engagement in helping to drive a decision.

Cost 40

Cost Forrester Trends B2B 40

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52