Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

6sense

NOVEMBER 22, 2021

In fact, Forrester Research did a study recently that showed that on average, post-pandemic, buyers are having 27 interactions each. ABM tools help them better understand the buyers’ research and buying processes. It certainly may not be how you’d like to present yourself. That leads to big problems.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Zoominfo

JUNE 11, 2021

In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. That change presents new twists for prospecting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. That change presents new twists for prospecting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Only B2B

APRIL 17, 2024

Focus on Closing: Imagine your sales team spending less time scheduling meetings and more time crafting compelling presentations and building relationships with qualified leads. Personalized Outreach According to Forrester 56% of marketers say that personalized content is paramount to a successful ABM strategy.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. AI can help you identify high-quality leads that perfectly align with your ideal customer profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

JULY 29, 2020

Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. Content marketers typically know much they spend, but understanding how much they help the company earn requires a bit more investigation.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Goals like yearly milestones may be one way to help get that message across. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

OCTOBER 21, 2021

Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So The use of ad hoc reports helps these marketers answer the question of “what” their markets are doing. So what do we do? Channel-driven.

Organization 93

Organization Paid Search Agency Conference Digital Transformation 93

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 102

Social Media Work Management Marketing Management Media 102

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Of course, sales and marketing need to be aligned and working together to help the buyers buy!

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. This shift towards a buyer-driven experience presents both challenges and opportunities for B2B marketers. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. And this is where MarketingProfs B2B Forum comes in. The list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Seismic

NOVEMBER 2, 2023

As the global leader in enablement, we’re committed to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future. How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

KoMarketing Associates

OCTOBER 12, 2017

There were some truly fantastic sessions and for me, being able to listen to search marketers who are at the top of their game is inspiring, validating, and helps me to improve my own skills. Thankfully many in the industry are already experimenting and helping guide the way. After all, our job is to help our clients be successful.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. Repurposing Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company. So exactly what is Evolved selling?

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. I think that there is a specific toolset for a member of those teams that serves to help the broader marketing and sales functions. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

OCTOBER 14, 2021

“It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Watch the full presentation from MarTech here (free registration required). Data collection and cleansing.

Multi-Touch Attribution 98

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 98

Contently

AUGUST 22, 2017

I use it in three different presentations. While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Martech

APRIL 25, 2022

“70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

Seismic

MARCH 15, 2021

These early platforms also helped reduce the burden on compliance teams as they flagged various troublesome language including profanity, contentious political or religious talk, mention of competitors, and some of the most obvious promissory statements and met the basic archive requirements. We’re here to help. Seismic’s Scores.

Marketing Management 52

Marketing Management Service Forrester Curation 52

Outreach

JANUARY 31, 2018

What makes the blockchain so attractive are the same qualities present in high functioning, effective sales orgs. Building rapport, asking appropriate questions and being empathetic to pain points can help you become a trusted advisor. When in doubt, be authentic and provide value.

B2B Sales 156

B2B Sales Forrester Sales Cycle Trust Marketing 156

Zoominfo

MAY 8, 2020

It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. Often, the way to operationalize that insight is still missing.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Sprout Social

MAY 3, 2023

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Bringing powerful insights like this to the CFO can help identify risks.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. The big picture At the highest level, a well-calculated TAM helps your company explain its potential to investors, employees, and other key stakeholders.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Source: Percolate. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine. Vidyard: Video for Remote Sales Training and SKO Kit. Prospecting with personalized videos.

Training 141

Training Top of Funnel Resources Work Management 141

Martech

JUNE 3, 2022

” Here are three ways an ABM strategy can help improve sales and marketing velocity. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

Top Rank Marketing

MARCH 18, 2024

Staying aligned with its guidelines and priorities will help you continue to grow your authority and attract high-quality visitors. Helpful, expert-sourced content will rise above the rest Google SGE presents a unique opportunity for B2B creators. Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Martech

DECEMBER 2, 2021

87% of marketers believe ABM helps them convert more of the pipeline, 86% believe it helps them close more deals, and 83% believe it can deliver intent data that sales can use, according to those surveyed in Renegade’s 2021 State of ABM Report. Getting these departments on the same page can help reduce tension.

Account Based Marketing 137

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 137

SpotMe Blog

OCTOBER 7, 2023

A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations, and automating targeted communications with HCPs.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. They need help in how to do-more-with less.

Gartner 40

Gartner Forrester Spending Budget Programs 40

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. — Forrester (@forrester) October 27, 2021.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. Source: Forrester Research. The objective review of the POS metrics helps channel partners to qualify or disqualify an opportunity early in the sales cycle. Boosting sales performance in direct and indirect sales channel is complex.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Marketing Insider Group

JUNE 26, 2015

While the buyer’s journey presents the client’s questions and needs that need to be answered and met.They need content and contacts to help them through their journey – at their own pace. They need content and contacts to help them through their journey – at their own pace. Forrester). Forrester).

Process 100

Process Cross-Selling Forrester Buyer's Journey 100