Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I That’s true of our space too.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Engagio

APRIL 19, 2021

Buyers and decision makers love them because they help make sense of complex categories and focus on decision making. Prior to Research in Action, O’Neill spent 12 years at the analyst firm Forrester where he found himself beguiled by this question: But what about the buyer’s point of view? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

ANNUITAS

DECEMBER 11, 2014

Alignment With Their Peers. According to the Fournaise Group , 80% of surveyed CEOs have stated they have lost faith in their CMOs. I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Yet, in many organizations there is a lack of leadership regarding the need for change.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. 97% want more prescriptive content, helping to highlight issues and providing advice on what to do next (Demand Gen Report).

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

PathFactory

JULY 18, 2022

This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your So how can a static website properly serve all customers and prospects, and help them arrive at a purchase decision when all of their needs are different?

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Anteriad

DECEMBER 14, 2022

There’s also generative image and video AI that can help create great creative when you don’t have time or resources to do it all yourself. There’s also generative image and video AI that can help create great creative when you don’t have time or resources to do it all yourself. What will be the next big thing? What will gain traction?

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. A common mantra for many sales strategies is to "Engage earlier and higher".

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Porch Group Media

AUGUST 4, 2020

Companies that prioritized and effectively managed customer experience were three times more likely than their peers to have significantly exceeded their top business goals in 2019. (Source: Adobe/Econsultancy) CX drives over two-thirds of customer loyalty, outperforming brand and price combined, according to CX leaders.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Because you need to be in all the places where your customers are searching for information and help them find it… Is there a gap? Why is multi-channel marketing important?

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Golden Spiral

APRIL 18, 2019

Healthcare’s Most Wired Survey. Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data. With the right data, you can then form a comprehensive strategy to address your audience’s top needs.

Work Management 102

Work Management Marketing Management Research Organization 102

Adobe Experience Cloud Blog

AUGUST 4, 2015

Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. What is B2B Tech Yelpification?

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Adobe Experience Cloud Blog

JULY 5, 2016

These might include customers who buy additional products or upgrade their current ones, refer your company to their peers, and advocate on your behalf. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. It’s a whole other planet. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Content Marketing Institute

MAY 4, 2018

After they pass, each one thinks, “I wonder what he really meant by that.”. Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. It controls flow. Marketing people would say “I see a filter.”.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% increase predicted at the start of the year, it is higher than the 2.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Insights to give ideas about issues worth addressing Diagnostic assessment to pinpoint issues Quantify the cost of doing nothing - help the buyer prioritize which issues should be addressed sooner vs. later – which are costing the most.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. Source: Forrester Research. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

APRIL 27, 2015

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

MARCH 1, 2016

They stall unless you can help successively convince the prospect that the issue you can help solve is real, that it is a high priority worth addressing over all other issues on their plate, and that your solution / services represents a real low risk / superior value solution with unique competitive advantage.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 5, 2013

Yet even though your customers seem to be uber-independent, the need for consultative help has never been higher, or perceived as more valuable. A few visits to WebMd or social “help” groups and they’ve self-diagnosed their ills and are asking for very specific treatments and prescriptions. I have to say, time-out.

Peer-to-peer 40

Peer-to-peer Advertising Benchmark Consulting Differentiation 40

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 8, 2013

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7%

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

SEPTEMBER 17, 2010

These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. For example, the typical B2B prospect receives an average of 20.3 email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

MARCH 30, 2011

B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have." Commodity sales professionals are being disinter-mediated.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. So let’s review each stage of the process, how the current conditions are making the journey more difficult, and how B2B solution providers can optimize their content and engagement practices to help facilitate and shorten cycles.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

Hubspot

JUNE 29, 2012

Look no further; this post will show you some current data about the state of the internet marketing world that are both helpful, and frankly kind of shocking. Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Take a gander!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28