Marketing Insider Group

JANUARY 2, 2013

sources through the purchase funnel according to Peter Burris from Forrester. Be Helpful – In this age of commodities, people buy from who they trust. Writing educational, helpful content can be useful in building trust. To help customers, you can’t write about your products. Be personal. You know what?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

OCTOBER 8, 2019

Actually, the B2B market is about twice as large, according to Forrester. The underlying code of an IT help desk software application isn’t interesting—but keeping their business technology-using employees happy and productive definitely is. B2B marketers need to be prepared to address the information needs of these buyers.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. The extra credit you receive for helping people in public should not be overlooked. Which do you believe? They INTERACT.

Twitter 147

Twitter CRM Business Paid Search Agency 147