Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. Market Presence.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

ClickZ

AUGUST 27, 2020

He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money. According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. The future.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

The ROI Guy

JULY 7, 2010

As a marketer, how are you helping demonstrate to customers that solutions are aligned to their given situation / need? As a sales enablement professional, what tools are you giving to sales people to help them align offerings to deliver results? The original Forrester study and commentary can be found at: [link].

Differentiation 40

Differentiation Peer-to-peer Forrester Microsite 40

Content Standard

JULY 7, 2015

In a recap of a recent Forrester Wave Report, Tyler Lessard, chief marketing officer at Vidyard, stresses the importance of using online video to access a wide range of customer insights, not just views. Videos should always lead the viewer to another level of the brand experience, such as a microsite, video channel, or blog post.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

PathFactory

JUNE 28, 2023

The idea for this post came from seeing the cool things our beta customers were doing when helping us test our now available “Templated Experiences” feature, built to help marketers scale compelling, beautifully designed, personalized web experiences for (initially) ABM use-cases. A lowest common denominator click-bait list post!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. PathFactory content audit capabilities can help you understand what content performs across multiple dimensions influencing future assets.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

B2B Marketing Zone Posts

MAY 3, 2010

To help readers who missed the series, I pulled all the posts together in order. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. For them to be successful, we need to help them establish their voices in a blog.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40