Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. 1 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Social Media 99

Social Media ROI Work Management Marketing Management 99

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. When they are most active on Twitter.

Research 100

Research Campaigns Tips Content 100

KEO Marketing

JULY 18, 2017

Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. Why Digital Marketing Experts are Necessary . They can anticipate change.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output.

Analytics 85

Analytics Tools Best Practices Tagging 85

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ). So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Contact us now.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Unbounce

MAY 15, 2019

Hey there , marketer. I’m your target market. It simply means that the search keyword, ad, and landing page should all be about the same thing. Or a longtail keyword phrase isn’t included verbatim in the headline of the ad or landing page. Marketing managers want ads with high CTRs and conversion rates.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. . When they are most active on Twitter.

Research 61

Research Campaigns Tips Content 61

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter. Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Ambal's Amusings

FEBRUARY 18, 2010

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Should marketers spread budget across time period and channels or one or two big programs?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. With B2B blogs, marketers can add new content weekly or even several times a week.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 237

Online Marketing Work Management Marketing Management Tools 237

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. First, that it’s important to continue investing in marketing through the downturn.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

KoMarketing Associates

JANUARY 28, 2020

When thinking about B2B marketing, it can be easy to forget that you’re communicating with the same people that use Google (or other search engines) to discover news on a given topic, check the score of their favorite team’s game, find the lyrics to a song, or locate the nearest location of a specific store.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

Onalytica B2B

MAY 16, 2018

Oh wow great question, by the way can I start off by saying the concept of influencer marketing is so powerful and to me Customer service is marketing and a lot of influencer marketing is happening on social media. I then filter it with keywords and every day I get a nice little digest of a number of articles in this area.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

Online Marketing Institute

MARCH 24, 2010

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Sprout Social

MAY 24, 2023

Use the criteria shared in this article to help your team harness the full power of social. When evaluating social tools to help your agency make waves on social, look for one that: 1. Yet, not all social media management platforms are created equal. The Sprout platform enables you to stop a crisis in its tracks.

Social Media 96

Social Media Tools Work Management Marketing AI 96

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

SEPTEMBER 17, 2012

#omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. You know, the things that help make social media a nice place to be. And it breaks our hearts to see marketers giving an honest go of social media get banned from the networks. 3) Automating your Pinterest content.

Social Networks 28

Social Networks Copyright CAN-SPAM Rules 28

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Media Paid Content Work Management 155

KoMarketing Associates

NOVEMBER 21, 2017

It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Account-Based Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121