21 stats show CMOs leap before they look at ROI
Biznology
JANUARY 14, 2013
source: Forrester ). source: Forrester). source: Forrester). source: HubSpot ). I can help you. (source: AdAge ). 80% feel challenged by the amount of data they have to deal with and the difficulty of accessing it. ” (source: McKinsey ). 57% are not basing their marketing budget on any ROI measures.
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