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Tony Zambito
MAY 26, 2021
Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. A purchase.
Tony Zambito
MARCH 12, 2017
Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?
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Tony Zambito
JUNE 5, 2016
The qualitative research approach embedded within buyer persona development is helpful in gaining a deeper understanding of the underlying goals that are driving people’s behaviors. These findings coincide with others (Forrester, IBM, Regalix, and others) that all point to challenges in providing stellar B2B customer experiences.
Tony Zambito
NOVEMBER 22, 2015
According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. At the same time, incorporating the use of analytics wisely to help stay abreast of customer behavioral trends. by Yarden Gilboa. 2 – Persona-Based Common Views.
Tony Zambito
APRIL 17, 2016
Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Understanding both usage behaviors and buying behaviors helps us to inform overall customer engagement strategies.
Tony Zambito
JANUARY 5, 2010
As a former Vice President of Sales and Marketing for three organizations, I couldn’t help but think – now if I only had information, via personas on buying customers, what successes could we have achieved? This was a gravitational pull on my thinking in the time I helped out at Alan’s design firm.
Tony Zambito
OCTOBER 9, 2015
Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. In the Forrester report, specific to Sales Enablement surveying over 300 business and IT decision-makers, it ironically proves to be a telltale state of the union about content marketing.
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