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8 key tips for marketing to existing B2B customers

Tomorrow People

This article shares 8 pointers to help you get started on the right track. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. This will help you understand which product updates will have maximum impact to your organisation.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion. The metaverse can also help you with customer retention, not just customer acquisition.

article thumbnail

How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. Virtual events, conferences and trade shows that allow prospects to directly interact with your product may help them understand its value on a deeper level, greatly increasing the chances of conversion. The metaverse can also help you with customer retention, not just customer acquisition.