Content is the new currency—and your invitation to the dance.
Sales Engine
AUGUST 24, 2015
Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. Yes, it helps you build credibility. Yes, it helps establish you as a thought leader. You’re going to be well positioned and you may get to help design the RFP. Now it’s not that way.
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