Five Lessons From the Web 2.0 Summit
Paul Gillin
DECEMBER 1, 2010
But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Marketers need to ask themselves a new question: “How can I help?”. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years.
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