Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Becoming this relevant to your audience and building this type of credibility in your communities is what this book will help digital marketers to accomplish.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Yet you click around for a bit hoping to stumble across something helpful… You’re nicer than most buyers.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

MARCH 25, 2023

As someone who reads a ton of B2B marketing content and works to help companies create meaningful, provocative, and forward-looking content, I agree it is hard to come by. A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). Content is viewed as personalized when it helps the audience take the best action to advance their thinking at just the right time. Helpfulness on your part builds affinity that plays to both of those. In fact, 95% of buyers say they are unlikely to respond to them.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

NOVEMBER 29, 2021

Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to information that helps them consider and manage change in the solving of their critical problems. Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

AUGUST 1, 2021

According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. Fame helps build buyer confidence. OK, it’s hot and I’m hungry. But you get the idea. After all – the story is the story. If it’s not consistent from brand to demand, you’ve got a problem—and so do your buyers.

Demand 69

Demand B2B Marketing Branding Brand Identity 69

Marketing Interactions

JANUARY 30, 2017

We’re asking them to think differently than they are today by adopting the approach or product we’re certain can help them reach their goals. According to Forrester, two-thirds of CMOs are now responsible for customer experience. Embracing these three pivots will help to make this happen. Commitment is about staying the course.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73