Jeff Ernst, Principal Analyst, Forrester Research. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. “ Find New Customers , can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&# B2B Demand Generation | Companies are struggling with demand generation today. Cambridge, Mass.— MORE >>

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. According to Forrester, you should take a look at the following: Annual interactive marketing budget : this involves branching out from the pure email marketing tactic and looking at mobile, tablets, and the like. Sure, knowing the benchmark metrics help a little but what are the numbers? It’s worth trying out: Forrester Benchmarking Tool. MORE >>

As I prepare for the Forrester Forum in Los Angles next week – deciding on what sessions I’ll attend; what customers and prospects I hope to connect with; how to drive curiosity and engagement at our booth, and a host of other details, I can’t help but think about what shoes I’ll pack since I’ll be on my feet for two full days at the JW Marriott.  So in the spirit of the Forrester conference theme, how do you know how you compare to other marketers to create engagement in the age of the customer ? As you know, it’s hard to be engaging and enthusiastic when your feet hurt.  MORE >>

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. Search Forrester.com. earch. Advanced Search. Search our database of research documents. Log In. Contact Us. MORE >>

Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. and We Agree! MORE >>