Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. What hashtags they’re using. How many Twitter followers they have. Type in competitor names, product names, target audience interests, or even hashtags. Pew Research Center.

Research 100

Research Campaigns Tips Content 100

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This includes unboxing videos, reviews, hashtag challenges, etc.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Smashmouth Marketing

FEBRUARY 22, 2009

co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. What is a live twitter broadcast from a conference or event? The glory of twitter is that you can tweet about anything, from anywhere, and everyone can find it and read it. conference, we'll be using the hashtag #sales20.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

SnapApp

JANUARY 4, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. What hashtags they’re using. How many Twitter followers they have. Type in competitor names, product names, target audience interests, or even hashtags. You’ll learn things like ….

Research 61

Research Campaigns Tips Content 61

Smashmouth Marketing

FEBRUARY 17, 2009

co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. What is a live twitter broadcast from a conference or event? The glory of twitter is that you can tweet about anything, from anywhere, and everyone can find it and read it. conference, we'll be using the hashtag #sales20.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. For example, ask your followers or customers to post a photo of your product or service in action and share it using a unique hashtag in the post. Summing It Up.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. For example, ask your followers or customers to post a photo of your product or service in action and share it using a unique hashtag in the post. Summing It Up.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. To gain better insights on the network, here are a few interesting facts about the best times to post to Twitter: Monday Through Thursday are the strongest days to post.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

AUGUST 30, 2016

With Sprout you can easily view your overall Instagram engagement, hashtags mentioned with your name or trending hashtags in your industry. In fact, a Forrester report stated engagement with brands on Instagram is 10 times higher than Facebook and 84 times more than Twitter. Your kind of nightlight.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

Smashmouth Marketing

JUNE 15, 2009

Good news is that much of it is documented on twitter under hashtag #mpb2b. BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b. nuvs : loves @stevenbjohnson 's phrase "search cocktail"--aggregate of search data from multiple places (mainly Twitter) #mpb2b.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

Good news is that much of it is documented on twitter under hashtag #mpb2b. Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. I thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. At least we're not alone.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. And they’re right. Promoted Tweets.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Today, many people go to social networks like Twitter and LinkedIn to learn about and discuss news and business issues in our industry. 2) Look for Keywords and Hashtags Mentioned.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

DECEMBER 10, 2014

Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. And it doesn’t mean you have to disclose by means of the hashtag #client, like Porter Novelli told staffers last week in an internal email. Here’s how to disclose on different social networks: Twitter.

Twitter 162

Twitter Ideal Customer Profiles Paid Search Agency Advertising Agencies 162

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. Jay: Well and certainly given how photo-driven a lot of your social communication is, Twitter makes that a little more difficult. This is a very visual site.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Convert

FEBRUARY 2, 2022

In 2014, Starbucks launched a contest on Twitter and asked their customers to do some artistic doodling on their white cups and share it under the hashtag #WhiteCupContent. According to Forrester , 50% of adults will abandon a purchase if you can’t give them a quick answer to their queries.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Hubspot

SEPTEMBER 20, 2012

Or if you prefer a real business example, it's kind of like when we host a webinar and say whoever tweets the webinar's hashtag the most gets a free ticket to our next marketing conference -- it taps into people's competitive spirit and drive to win, and gets our content more exposure on Twitter. Forrester Research gamifies.

Work Management 28

Work Management Marketing Management Business Forrester 28

Hubspot

SEPTEMBER 17, 2012

How Marketers Can Get Banned From Twitter. The full list of Twitter "rules" can be found here: The Twitter Rules. If you're impersonating others in an attempt to mislead other Twitter users, Twitter will not be happy. If they've trademarked the name, Twitter will reclaim it from you on their behalf.

Social Networks 28

Social Networks Copyright CAN-SPAM Rules 28

Online Marketing Institute

DECEMBER 1, 2010

Twitter Twitter can offer limitless value in promoting your event. Invite attendees to ask questions via Twitter or live chat. Follow Adam on Twitter @adamholdenbache. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Content Standard

AUGUST 26, 2016

I think of catchy hashtags and emotional Instagram campaigns. ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” I picture crisp, vivid photography that draws my eye to a publication.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Twitter 100

Twitter Tactics Tools Tips 100

Top Rank Marketing

OCTOBER 4, 2023

We hope to see you either in-person or virtually at the exciting MarketingProfs B2B Forum 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #MPB2B hashtag.

B2B Marketing 103

B2B Marketing B2B DemandBase Conference 103

Hubspot

FEBRUARY 6, 2013

Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. Gogo, an in-air internet provider for business and commercial flights, got its Twitter followers riled up by posting a quick clip of what they could win in the upcoming giveaway.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Convince & Convert

FEBRUARY 7, 2017

Hashtag Selling. Another way to sell products on Instagram is with the use of hashtags. This approach is similar to the storefront link method but comes with the #Inselly hashtag, an added feature in the software. Use Hashtag Research to Increase Your Reach. Every image needs to be supported by relevant hashtags.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

ClearVoice

JULY 22, 2021

Fans of a team engage with other fans (or opponents) on sites like Twitter and Reddit. A 2021 Forrester study found 51 percent of Gen Z respondents ages 18-to-23-years old will always research a company to ensure it aligns with their view on corporate social responsibility before they shop from them.

Communities 144

Communities Planning Paid Search Agency Content Marketing 144

Hubspot

JUNE 9, 2016

2) Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). million users -- almost double the incremental users expected for Twitter, and far more than any other social platform tracked. hashtags per post.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

JUNE 30, 2015

According to a recent Forrester study, Instagram boasts engagement rates that trounce Twitter and Facebook: 4.21% on average for an Instagram post, while neither Twitter nor Facebook break 1%. Businesses familiar Twitter best practices may hold on to the bias against using more than a couple of hashtags per post.

Tagging 28

Tagging Forrester Twitter Promotion 28

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed. Track Your Progress.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Metadata

FEBRUARY 22, 2021

And that is, in the category creation journey, what was the biggest hashtag fail moment. I think our one big compelling point, we’ve been working [Forrester] for years. Gil Allouche: Hashtag failed moment. Hashtag success moment. Very interesting conversation today. The one that you try to never, ever talk about.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Metadata

MARCH 16, 2021

I think my old CEO once said, “Yammer is my Twitter.” And they were sort of dubbed by the media were Twitter for business. So Forrester and Gartner actually ended up adopting the terminology that we coined. Joe, you’re next, maybe tell us a little bit about yourself to the rest of us. Joe Chernov: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Single Grain

NOVEMBER 11, 2019

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Machine learning uses Artificial Neural Networks (ANN) to categorize image and video content, even though it may not be accompanied with metadata or hashtags.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Buffer

JUNE 3, 2019

A Forrester study claimed that four out of every five consumers use social media to engage with brands. Reply incorporates all messages from Twitter, Facebook, and Instagram, and we are able to work together in a single team inbox to help our customers. We would all love to say hello to you on social media – especially Twitter!

Social Media 75

Social Media Paid Search Agency Tips Media 75

Golden Spiral

NOVEMBER 20, 2020

I think, you know, people talk about health, Twitter, healthcare, Twitter, or medical Twitter. Um, but a lot of those thought leaders are very active on Twitter. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Digital B2B Marketing

JULY 19, 2011

The most common platform I see is Twitter. Tweetchats are in public, allowing conversations to be discovered and followed by anyone using Twitter, however only people comfortable using Twitter are likely to join. Since it is not tied to Twitter, the potential audience isn’t limited by a platform choice.

Automation 100

Automation Conversion Forrester Marketing Automation Services 100