Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. With all this considered, I would like to share with you some of the ways that I have seen social being used to help product marketers deliver their best. Developing Your Buyer Personas. Maybe but….

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Content Marketing Institute

OCTOBER 5, 2018

Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers. Not only does Applebee’s sticker promote two of its products, it also helps the brand better understand the preferences of its Instagram audience.@Applebee’s iammeekrish Click To Tweet. Use trending tools.

Forrester 99

Forrester Video Marketing Opt-out Opt-in 99

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers offer a free Instagram analytics tool. Measuring beyond the basics.

Analytics 85

Analytics Tools Best Practices Tagging 85

Marketing Insider Group

JANUARY 10, 2017

To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. What hashtags they’re using. Customer feedback will help you create content that is meaningful to your target audience – and more engaging. It actually helps you in 2 ways.

Research 100

Research Campaigns Tips Content 100

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Video marketing helps persuade and entice the audience to a specific brand that drives conversions.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Interactive content helps B2B companies start a two-way business conversation and increase engagement with their brand. Interactive . Summing It Up.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

Sprout Social

DECEMBER 11, 2019

We’re seeing the results from influencer campaigns, and in fact, a Forrester study found that 65% of brand marketers plan to increase the amount they spend on influencer marketing this next year. Similar to the creative direction, this should be discussed prior to the influencer creating content to help cut down on brand feedback later on.

Advertising Agencies 98

Advertising Agencies Campaigns Effectiveness Ad Building 98

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Interactive content helps B2B companies start a two-way business conversation and increase engagement with their brand. Interactive . Summing It Up.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Interactive content helps B2B companies start a two-way business conversation and increase engagement with their brand. Interactive . Summing It Up.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Martech

JUNE 1, 2022

Social hashtags/account follows. They offer the ability to send real-time alerts, and they can also help you gather additional first-party marketing data. That can be challenging to do in-house but working with a trusted agency partner can help. AI can’t help much with that. Geo-fencing/geo-targeting. Blocklist/allowlist.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Attribution Analytics Google 122

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Having an Instagram account has two prime benefits for B2B marketers: It helps in building brand awareness & It can significantly improve the website traffic.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Sprout Social

AUGUST 30, 2016

If you’re reading this and know you fall into this category–that’s fine–we’re here to help. With Sprout you can easily view your overall Instagram engagement, hashtags mentioned with your name or trending hashtags in your industry. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

SnapApp

JANUARY 4, 2017

To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. . What hashtags they’re using. Customer feedback will help you create content that is meaningful to your target audience – and more engaging. How does this help you with your research?

Research 61

Research Campaigns Tips Content 61

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This strategy can help businesses save significant recruiting people from communicating and engaging with the visitors on your website on an ad hoc basis. Know which channels work for you. AI-Powered Chatbots.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Exo B2B

FEBRUARY 22, 2018

This is an annual conference that took place earlier this week in Scottsdale, Arizona, from February 19 to 21, under the hashtag #B2BMX. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. But the conference that seems to have impressed the most is that of Brian Solis.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

SpotMe Blog

JUNE 30, 2023

How to increase event attendance Here are 15 ways to help you increase event attendance in any event format – in-person, virtual , or hybrid. #1 Applying these personalized marketing techniques helps potential attendees feel like they’re on a customized journey to your event. Pick a winner to receive a free ticket.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Sprout Social

JANUARY 9, 2017

Doing so helps you get your brand name out there and increases the chances of engagement with thought leaders in your industry when you post. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%).

Social Media 112

Social Media Media Best Practices Viral Marketing 112

EveryoneSocial

JANUARY 23, 2018

The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. However, utilizing other employees and involving them in ABM will benefit the entire efforts and help ROI.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

Convert

FEBRUARY 2, 2022

To help eCommerce business owners get over the slump more quickly, we have put together some concrete tactics. A compelling brand story will help your customers remember your brand, develop empathy, and ultimately make them care for it. As a result, it will help you get on the top in your category. And never stick to one design.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Buzz Marketing for Technology

JUNE 27, 2008

Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. I help organizations solve problems like email overload, poor meetings, and information silos. Digital Democracy. digitallearning. documentation. EDUCAUSE2006.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Hubspot

SEPTEMBER 20, 2012

Or if you prefer a real business example, it's kind of like when we host a webinar and say whoever tweets the webinar's hashtag the most gets a free ticket to our next marketing conference -- it taps into people's competitive spirit and drive to win, and gets our content more exposure on Twitter. My1login helps you help them help you.

Work Management 28

Work Management Marketing Management Business Forrester 28

Convince & Convert

MARCH 8, 2012

So for people like my Mom, who make their money helping businesses do this, it’s a boon, but for the businesses themselves, I think it’s just going to create a lot of complexity that they’re just not going to find as rewarding. This week, we’re going to talk a bit about a forth-coming report from Forrester Research.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Convince & Convert

FEBRUARY 7, 2017

It attracts a larger audience, expands your reach, helps improve brand positioning, and enhances engagement. A popular tool like Yotpo helps you connect multiple products with a single image. Hashtag Selling. Another way to sell products on Instagram is with the use of hashtags. This image shows how hashtag search works.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Top Rank Marketing

OCTOBER 4, 2023

In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our newest list of B2B marketing influencers — all who will be speaking at #MPB2B — to follow and learn from in 2023 and beyond. This list is just a jumping off point to help expand your own content marketing learning.

B2B Marketing 103

B2B Marketing B2B DemandBase Conference 103

Hubspot

SEPTEMBER 17, 2012

omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. You know, the things that help make social media a nice place to be. 9) Hijacking a hashtag or Trending Topic. As Forrest Gump said, "That's all I have to say about that.". 10) Posting links with no context.

Social Networks 28

Social Networks Copyright CAN-SPAM Rules 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Organizers can share their pre-event processes and event updates which will help generate interest.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

ClearVoice

JULY 22, 2021

A 2021 Forrester study found 51 percent of Gen Z respondents ages 18-to-23-years old will always research a company to ensure it aligns with their view on corporate social responsibility before they shop from them. Shared company values help customers relate to each other. They reflect like-mindedness and a sense of relatability.

Communities 144

Communities Planning Paid Search Agency Content Marketing 144

Convince & Convert

JULY 4, 2014

jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Forrester has introduced the hashtag #MyMobileMoment for people to share the little victories they have using mobile technology every day. Tweetable Moments Start thinking about your customer’s mobile moment.

Mobile Marketing 116

Mobile Marketing Business Top of Funnel Skype 116

Digilant

OCTOBER 26, 2021

Moreover, recent research from Forrester found that 30% to 40% of all consumers using click-and-collect buy additional items when they go to the store to pick up their purchases, further validating the need for marketers to create compelling experiences in physical spaces. Using Consumer Data Wisely.

Digital Marketing Funnels 52

Digital Marketing Funnels Privacy Funnel Advertising Advertising Agencies 52

Webbiquity

JANUARY 9, 2012

Got a boring Twitter background and need some inspiration to help you liven it up? Aliza Sherman highlights 10 features of Twitter that not all users may be aware of–including a few that may be news even to power users–such a list of helpful Twitter keyboard shortcuts. Hint: it helps to have a community manager.

Twitter 100

Twitter Tactics Tools Tips 100

Metadata

FEBRUARY 22, 2021

We’ve helped create a new category called journey orchestration, which is really about modern customer engagement across the full lifecycle. Michel Feaster: Yeah, I helped acquire his and Mark’s last company Opsware. And that is, in the category creation journey, what was the biggest hashtag fail moment.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Hubspot

JUNE 9, 2016

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. hashtags per post. 29) In one study, posts with 11 or more hashtags received nearly 80% interaction, compared to just 22% when using ten and 41% when using two. Image Credit: Forrester Research.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

JUNE 30, 2015

According to a recent Forrester study, Instagram boasts engagement rates that trounce Twitter and Facebook: 4.21% on average for an Instagram post, while neither Twitter nor Facebook break 1%. This not only helps their engagement, but also makes Pizza Today a great partner to restaurants. John Deere? 6) American Spa (Health).

Tagging 28

Tagging Forrester Twitter Promotion 28

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. This is especially helpful when you have a short list you’re researching.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Vidyard

JUNE 24, 2020

There’s some evidence that it gives video posts priority over other posts in the feed and some of the advantages—like autoplaying them, which helps capture more attention. Brands that post helpful or informative videos on LinkedIn train viewers to expect videos—and earn more presence in the LinkedIn feed. It loves video. Sign Up Free.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. which aims to “help businesses build, cultivate and measure success in the new Web&#. Online blog needs various marketing methods to get converted into big business. ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40