Remove government vendor
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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Click here for more highlights from Forrester B2B Summit 2023.

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What is marketing performance management and how can it help you?

Martech

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. One vendor to contact for assistance with the implementation and support should they be necessary.

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How Outreach Keeps Privacy Top of Mind with Sentiment Analysis

Outreach

In 2020, we were the only vendor to score a 5 out of 5 in security and compliance, privacy and governance criterion in The Forrester Wave™: Sales Engagement, Q3 2020. Outreach understands the value of privacy and is committed to continuously improving our own privacy capabilities.

Privacy 98
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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” or “what is your cost per contact?”

Purchase 130
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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Vendor or Partner Silos Collaborating with external vendors, partners, or suppliers often involves sharing and managing data. According to the 2022 report by Airtable and Forrester , 80% of business executives consider “reducing data silos” to be their organization’s top priority.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Proprietary identity graph. Data onboarding.

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On the right path?

PathFactory

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? isn’t the only person responsible for buying $250K worth of corporate governance risk software!