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Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester

Contently

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. ” Being a top choice for B2B marketers is the result of all our employees’ hard work and what we believe is a unique, strategic approach to the content space. .”

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Forrester also reported that 80% of decision-makers said cutting through the data silos that result from this tech sprawl is a top priority for their businesses.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

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The Top 30 Cyber Security Experts You Need to Follow in 2021

Envy

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s and has won several prestigious awards for his work including The Legends of CyberSecurity – Grand Prix for best overall security blog and the Best Cybersecurity Podcast at EU Security Blogger Awards in 2019.

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The yin and yang of martech

ClickZ

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question.

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Winter ‘23 Release: How sales enablement software helps teams do more with less

Seismic

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% In The 2023 Value of Enablement Report – a survey of more than 1,200 full-time sales, enablement, and customer success professionals – 9 in 10 respondents reported using enablement tech at work and, of those respondents, 99% say it makes their job easier.

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Winter ‘23 Release: How sales enablement software helps teams do more with less

Seismic

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% In The 2023 Value of Enablement Report – a survey of more than 1,200 full-time sales, enablement, and customer success professionals – 9 in 10 respondents reported using enablement tech at work and, of those respondents, 99% say it makes their job easier.