Forrester™ Wave: Data Governance Solutions, Q3 2021
Ataccama
APRIL 28, 2022
Ataccama Named a Leader in the Forrester Wave™: Data Governance Solutions, Q3 2021. Get your complimentary copy now.
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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call
PathFactory
JUNE 13, 2023
By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Click here for more highlights from Forrester B2B Summit 2023.
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Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester
Contently
FEBRUARY 23, 2018
There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. In 2017 we made significant investments in each component of the Contently offering to help marketers enforce brand governance, increase audience engagement, and improve workflow efficiency.
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5 Ways to Break Down Data Silos in Your Business
Zoominfo
MARCH 31, 2023
Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Forrester also reported that 80% of decision-makers said cutting through the data silos that result from this tech sprawl is a top priority for their businesses.
Getting smarter together: Trends in AI for B2B marketing
SmartBrief - Marketing
JANUARY 22, 2024
Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.
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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024
Thinkers360
MARCH 8, 2024
3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 20 Ajay Sachdeva Corporate Governance Advisory Services Contact Ajay Sachdeva Score: 41.14 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69
Increasing Engagement without Increasing Headcount: Forrester's Forthcoming TEI Report
Outreach
FEBRUARY 26, 2020
Based on Forrester’s direct interviews with Outreach customers, the research report details how our platform greatly accelerates: Sales productivity.
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What is marketing performance management and how can it help you?
Martech
JULY 25, 2022
Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.
Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content
Top Rank Marketing
OCTOBER 20, 2023
They’ve consistently been ahead of the curve, covering pressing topics like hybrid work, environmental social governance (ESG), and AI’s future impacts. It’s not about reactive news but proactive insights. Building the Insight Engine: Original research forms the core of ServiceNow’s content strategy with Workflow.
The customer data platform market
Martech
APRIL 12, 2024
Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions.
The yin and yang of martech
ClickZ
APRIL 29, 2020
Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question.
Data Silos: The Hidden Barrier to Effective B2B Decision-Making
RDIGS
JUNE 23, 2023
According to the 2022 report by Airtable and Forrester , 80% of business executives consider “reducing data silos” to be their organization’s top priority. Source – Airtable and Forrester Data Quality Data quality issues, such as incomplete, inaccurate, or inconsistent data, pose a significant challenge to data integration.
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Executive Insights: Navigating Digital Transformation and Virtual Events
Marketing Insider Group
OCTOBER 15, 2020
We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. My former SAP colleague Scott Feldman and I proudly delivered the opening keynote at the very first ON24 Webinar World four years ago – now that seems like an eternity ago!
How Outreach Keeps Privacy Top of Mind with Sentiment Analysis
Outreach
JUNE 29, 2021
In 2020, we were the only vendor to score a 5 out of 5 in security and compliance, privacy and governance criterion in The Forrester Wave™: Sales Engagement, Q3 2020. Outreach understands the value of privacy and is committed to continuously improving our own privacy capabilities.
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Understanding the ROI of Sprout Social
Sprout Social
APRIL 17, 2023
To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings. Customers even described Sprout as a “can’t live without” resource. estimated savings.
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On the right path?
PathFactory
MAY 20, 2022
Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? isn’t the only person responsible for buying $250K worth of corporate governance risk software!
Escaping The B2B Customer Data Swamp: How To Measure And Mitigate The Impact Of Dirty Data
Leadspace
JUNE 28, 2021
Couple the rate of decay with the fact that the amount of prospect and customer data at B2B companies typically doubles every 12 to 18 months (according to SiriusDecisions , now part of Forrester). Beyond governing and enriching your data, you need a central engine that can organize it all. You’ve got a snowball effect. 772,106.11.
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Does your organization need an identity resolution platform?
Martech
DECEMBER 13, 2021
Is your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Are we in compliance with CCPA, GDPR and other data privacy regulations?
Winter ‘23 Release: How sales enablement software helps teams do more with less
Seismic
FEBRUARY 28, 2023
In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Streamlined Content Management : Simplify and speed up the go-to-market process with better content governance and simplified publishing workflows. As organizations face difficult budgetary decisions, technology is often first on the chopping block.
Winter ‘23 Release: How sales enablement software helps teams do more with less
Seismic
FEBRUARY 28, 2023
In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Streamlined Content Management : Simplify and speed up the go-to-market process with better content governance and simplified publishing workflows. As organizations face difficult budgetary decisions, technology is often first on the chopping block.
3 Steps Financial Services Marketers Need to Take in 2020
Brandpoint
JUNE 18, 2020
Procedures and messaging that are spot-on for today could be completely out of date during the next phase of the “new normal,” due to government regulations, changes in consumer habits or preferences or differences in the way your company is conducting business. Comprehensive FAQ pages.
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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance
Mereo
APRIL 28, 2022
The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. A main driver for change: Forrester has found that highly aligned companies grow 19% faster, while being 15% more profitable. This issue cannot be left unsolved for many reasons.
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Why marketers should care about consumer privacy
Martech
OCTOBER 1, 2022
But while people may not be closely following government-imposed privacy regulations — or how businesses comply with them — they’re paying attention to companies who get flagged for poor privacy practices. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. Zero-party data.
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Social media tools for government: What your team needs for success
Sprout Social
MAY 24, 2023
But managing the social media presence of a government agency comes with a unique set of challenges. Complex platform security and governance requirements. When evaluating social media tools for government use, look for powerful social listening and audience engagement solutions that do the heavy lifting for you.
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Political Ads in Emails See 10x Higher Conversions and 3x Higher CTR
Liveintent
DECEMBER 26, 2019
According to Forrester, 89% of marketers say the email address is their most important piece of data – allowing them to reach customers and track behaviors across devices and platforms. Political ads in newsletters about law, government and politics, and business see a 33% higher CTR and 50% higher conversion rate compared to the average.
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Why Performance Data Isn’t Enough
Contently
APRIL 10, 2017
Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report. The future belongs to those who embrace technology that improves every aspect of their content marketing.
2020: Outreach’s Year in Review
Outreach
JANUARY 12, 2021
Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.
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How Marketers Create and Distribute Great Content For ABM
Engagio
DECEMBER 4, 2018
A Content Framework : Designing great ABM content follows the same fundamental rules that govern effective content strategy. As we attempt to implement strategies that bolster marketing’s impact, it’s clear that both strategies are essential to success—and neither can truly thrive without the other. Effective marketers need ABM.
What is identity resolution and how are platforms adapting to privacy changes?
Martech
SEPTEMBER 28, 2021
Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. Stronger privacy Governance, Risk and Compliance (GRC). Effective identity resolution supports your organization’s commitment to data governance and, ultimately, consumer trust in your brand.
Customer Data Platforms – the Stats You Can’t Ignore
Porch Group Media
SEPTEMBER 29, 2020
HBR) Companies with a Data Governance program in place increase data analysis time by 2% and register a 31% improvement in data quality confidence. Observepoint) Businesses with a designated Data Governance or Data Management leader show 42% greater confidence in data quality than those without. Forrester).
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10 B2B Marketing Presentations to Favorite on Slideshare
KoMarketing Associates
MAY 30, 2017
Wizard of Moz Rand Fishkin presentation looks at what has changed (and changing) in SEO, searcher behavior, technology, marketing, & government regulation in the industry. The Search Landscape in 2017 from Rand Fishkin. Vidyard’s The Video Marketing Landscape.
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How to Write a Helpful Headline People Will Want to Click
Contently
MARCH 22, 2019
Don’t live by the Forrest Gump rule,” warned Judann Pollack, executive editor at Ad Age. “A For example, while many media outlets have covered the border crisis, the New York Times still managed to cut through the noise by focusing on the human cost of the government decision to separate parents from their children.
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The Future of Fulfilment, Data Centre Decisions and Staff Shortages- October Coverage Highlights
Champion Communications
NOVEMBER 2, 2021
HeleCloud’s CTO Walter Heck’s featured in Open Access Government where he proposed that the way to a greener post-COVID economy was sustainable IT. SmartRecruiters’ Hiring Success Director, Tony De Graaf, took to ITProPortal to comment on a study published by Forrester. HeleCloud .
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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace
Zoominfo
JUNE 27, 2022
THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports.
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How Content Helps Build Trust in Every Stage of the Customer Life Cycle
Content Standard
NOVEMBER 19, 2018
For the past two years, Edelman has reported a significant decline in consumer trust across all four key institutions—business, government, NGOs, and media. Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies.
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Do We Trust Anything Anymore? Surprising New Data From SXSW
Hubspot
MARCH 9, 2018
Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. Trust in Business, Government, and Future Technology Is Down. What the Survey Results Say.
The Top Research Organizations for Your B2B Tech Product Strategy
Golden Spiral
APRIL 18, 2019
resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. It focuses on people, process, technology, governance, risk, and compliance. Such resources include courses, webinars, assessments, meetings, and publications. HIM Body of Knowledge TM. Journal of AHIMA.
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Why Timing is Everything When it Comes to Lead Nurturing
NetLine
JUNE 21, 2022
Government. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . Regardless of much content is requested, each subsequent registration requires more time to digest. . Requests by Industry Over a 6-Month Period. Agriculture. Service Industry.
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Ten Ways to Optimize Your Marketing Budget
Golden Spiral
NOVEMBER 7, 2022
The UK government urged businesses to reduce prices by cutting their marketing spending. Forrester warns against cutting brand awareness efforts. Company leaders are undoubtedly asking, “Why talk about yourself when there are more vital business interests?” Google slashed their own marketing budget at the height of the pandemic.
Managing Marketing Content Across the Customer Life Cycle
Vision Edge Marketing
NOVEMBER 12, 2013
Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” ” In our company, we talk about the Six Cs associated with this process: .
Insightly Pushes The Envelope With Their Upgraded CRM
Valasys
FEBRUARY 14, 2019
In a Forrester Research report, Kate Leggett, vice president, and principal analyst wrote that CRM will begin to evolve in 2019 so as to include actionable customer intelligence that has been gathered from unstructured interaction data that allows for true one-to-one conversations. The resulting analysis can be extracted in multiple formats.
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5 Mistakes Companies Make When Automating Their Marketing
ANNUITAS
APRIL 10, 2014
A recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. Tight control with little governance. Taking a tactical versus strategic approach.
How Can Persuasion Occur in a Distrustful World?
Rain: The Growth Agency
FEBRUARY 12, 2018
government fell a jaw-dropping 14-percentage points in 2017. Given the uncertainty associated with the current administration, coupled with daily social media disruptions on a national and global scale, the trust crash in government, business and the media probably shouldn’t come as surprise. Trust in the U.S.
Customer Marketing and Martech Innovation During Covid-19
Porch Group Media
AUGUST 4, 2020
In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn.
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