I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.
Unbounce
MAY 15, 2019
I just Googled your solution, clicked your ad, and I’m on your landing page. But when it comes to the Google Ads, “personal representative” takes up too much space and probably drives lower CTRs. That means for advertisers gating their content, the potential pool of converters is just 20% of the traffic they paid for.
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