Social media ROI sucks! (Or, you can prove anything if you send out a survey)
ViewPoint
MARCH 6, 2014
After all, content is the “fuel” that drives the social media engine, right? Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Some of it is direct marketing, such as email, display, and PPC search.
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