Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9 billion active users on YouTube.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ).

SEO 80

SEO Forrester Wikipedia Keywords 80

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Google). Source: Forrester). Source: Gartner Research). Alchemer and Forrester Consulting , 2021). Think with Google, 2019).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Moz) A staggering 90.63% of content receives no traffic from Google.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. You need to research, study, and learn.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

JULY 10, 2018

If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Bizible offers insights into marketing trends alongside step-by-step guides designed to boost growth and awareness. Forrester B2B Marketing Forum. Check out our research and resources.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Experts outline key content marketing trends for 2014 by The Guardian. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Failing Distribution Strategies Smother Great Content by MediaPost.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Demand Gen Blogs to Study.

Training 48

Training Demand Demand Generation Agencies Planning 48

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Pew Research Center ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

JULY 20, 2011

The savviest marketers are constantly staying on top of the latest trends and news in marketing. eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Are you one of them?

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Use Google. Most B2B research starts with a Google search. White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Heinz Marketing

JANUARY 27, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Paul: We had a show earlier today and somebody threw out a provocative statistic. They think about trends. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Can I ask one little quick question here?

Top of Funnel 65

Top of Funnel B2B Sales Webinar Metrics Marketing Prospects 65

Marketing Insider Group

FEBRUARY 9, 2021

Start with keyword research – using tools like Keyword Trends and Semrush. You’ll help your audience and Google better understand the purpose of your website. Use Alexa’s free website traffic statistics tool for helpful insights on website quality. Conduct customer research. Where do they spend time online?

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. I use Google Analytics and Sitemeter, and advise my clients to do the same. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

SEPTEMBER 11, 2018

My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.).

SEO 101

SEO Lead Ranking Lead Scoring Work Management 101

Conductor

JULY 6, 2022

Kicking off the buying process with online research has become the norm. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. These two unique result types appear on Page 1 of Google, establish authority for your brand, and can influence search behaviors.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content ROI Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. How often should you blog for business?

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Inbox Insight

MAY 16, 2019

B2B buyers spend 2 hours per day on their mobile devices ( Google & BCG ). B2B Buyer Stage: Research. 71% of B2B researchers start with a generic search — rather than searching for a particular company ( Fronetics ). Buyers are digitally empowered; 68% of B2B customers prefer to research independently online ( Forrester ).

Process 40

Process Peer-to-peer Forrester B2B 40

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Have a new statistic that shows the opportunity is growing faster than ever? Highlight new industry research. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Do you want to rank at the top of Google and attract your audience? Whether you’re targeting consumers or fellow professionals in your industry, you can demonstrate that you’re an insider and have access to new research.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Hello, Google Analytics. According to PR Week, More than a third (31%) of respondents predict it to be the most prominent 2023 trend in the PR world. Explore the statistics to find the opportunities. #

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Statistics. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . And now statistical evidence: .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Single Grain

NOVEMBER 11, 2019

Research suggests that 79% of customers prefer live chat for getting their questions answered quickly. The eBay chatbot built for Google Assistant , which is “the most advanced e-commerce chatbot out there. Think of it as a tool that can: Help your content team research topics and prepare summaries in less time.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76