KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. According to the Pew Research Center , 73% of the adults in the U.S. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Location-based data, in particular, has proven valuable to marketers compared to other types, according to previous research.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. This post will discuss the third "grand challenge" described in the Google paper.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

SendX

DECEMBER 24, 2019

If this anecdotal example won't suffice for you to believe in me, maybe a report from Forrester Research will. The Forrester report says that when you use videos in your email marketing campaigns, you can achieve an absurd 200-300% Clickthrough Rate increase. Two birds with one stone. Upload the video on your Youtube channel.

Email Marketing 198

Email Marketing Video Marketing Youtube Landing Pages 198

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. 79% of US internet users log into Facebook (Pew Research Center, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

EveryoneSocial

JULY 31, 2018

In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Hello, Google Analytics. Explore the statistics to find the opportunities. # They were also more likely to self-serve their research by starting with a Google search.” Are B2B companies using TikTok?

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

PureB2B

JUNE 23, 2022

Buyers now navigate much of their journey solo, with almost half of them taking at least three months to conduct self-guided research into new vendors before reaching out to a sales rep. A quick Google search reveals a variety of ways you can attempt to categorize the different types of B2B buyers. Ensure Reality Meets Expectations.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. ” “You’re not going to find your greatest idea from Google.” ” “Innovation in marketing comes from breaking through, not fitting in.”

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Source: Grand View Research.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

ClickZ

SEPTEMBER 27, 2019

Percolate works with some of the largest brands in the world, including Google, Cisco, Microsoft and Electronic Arts. This number may be a high estimate, according to Roth, who presented research that listed the various methods that companies use to share content with their sales team. Source: Percolate. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

ClearVoice

NOVEMBER 11, 2022

billion Google searches occur daily. To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. Pew Research ). Pew Research). Pew Research).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Martech

OCTOBER 1, 2022

Nearly 60% of consumers in a recent BCG/Google survey think companies are selling their data even though the reality is that most companies don’t do this. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. Here’s an overview of each. Zero-party data. Third-party data.

Privacy 105

Privacy Paid Search Agency Ad Exchange Transparency 105

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9 billion active users on YouTube.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ).

SEO 80

SEO Forrester Wikipedia Keywords 80

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Any number should, however, be tested & backed by data-driven analytical insight.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Inbox Insight

MAY 16, 2019

B2B buyers spend 2 hours per day on their mobile devices ( Google & BCG ). B2B Buyer Stage: Research. 71% of B2B researchers start with a generic search — rather than searching for a particular company ( Fronetics ). Buyers are digitally empowered; 68% of B2B customers prefer to research independently online ( Forrester ).

Process 40

Process Peer-to-peer Forrester B2B 40

SalesIntel

FEBRUARY 1, 2022

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. We’ve also seen Google finally decouple tablet bidding from mobile and desktop bidding – coincidentally enough, at a time when PPC analysis reveals that tablet clickshare is losing ground to mobile.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

chiefmartech

JULY 14, 2020

From a high-level view in Google Maps, it looks like you’ve got to travel quite a ways from Boston to Portland, and then it’s just a short hop to a spot on the coast north of the city. Statistical Self-Similarity and Fractional Dimension. Definitely a way better view than my basement. It’s a fractal.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Measure the impact of your overall marketing mix using sophisticated statistical models. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Convert

FEBRUARY 24, 2021

Data are facts and statistics collected through observation. Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. They could be numbers, text, images, audio, etc.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

KEO Marketing

MARCH 30, 2017

Research can be biased. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Source: Forrester Research). Here are a few statistics: 81% of shoppers conduct online research before making big purchases. Google, 2015).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. According to Sumo’s research : The average conversion rate for all pop-ups is 3.09%. Figuring out how to improve free trials is one of the big issues in SaaS marketing.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Search Engine Journal) Google drives 59.2%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Conductor

JULY 6, 2022

Kicking off the buying process with online research has become the norm. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. These two unique result types appear on Page 1 of Google, establish authority for your brand, and can influence search behaviors.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

LeadSquared

FEBRUARY 22, 2020

You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. Because, “ 74% of B2B consumers conduct half of their research online before making an purchase. ” ( Forrester ) As the statistics show, B2B lead’s journey often begins online.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

LeadSquared

FEBRUARY 23, 2020

You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. Because, “ 74% of B2B consumers conduct half of their research online before making an purchase. ” ( Forrester ). They research the product thoroughly before taking any decision.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52