EveryoneSocial

JULY 31, 2018

In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 Search bot don’t buy your product, people do.

SEO 80

SEO Forrester Wikipedia Keywords 80

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

KEO Marketing

MARCH 30, 2017

Research can be biased. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Search engine optimization. Source: Forrester Research). Search Engine Optimization. Google, 2015). Content marketing.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Forbes) 93% of online experiences start with a search engine. Semrush) 75% of users don’t look beyond the first page of search results. Search Engine Journal) Google drives 59.2%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Due diligence and market research are essential in the early stages. Write it down.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. How to Build Your First Content Marketing Strategy by Search Engine Watch. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Failing Distribution Strategies Smother Great Content by MediaPost.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JULY 20, 2011

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. According to the Pew Research Center , 73% of the adults in the U.S. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Sure, online video is hot, but how you optimize video assets?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Hubspot

SEPTEMBER 11, 2018

My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. In this guide, you’ll discover a strategy to build this presence – Search Engine Optimization (SEO.).

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. 79% of US internet users log into Facebook (Pew Research Center, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. While conversion rate is one way to measure the effectiveness of a search phrase, for instance, it can be extremely misleading. Howard Sewell Recommends.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

APRIL 29, 2010

simply give buyers basic demographic statistics and perhaps some flowery language about the area. If well done, video creates an emotional connection with buyers—and improves search engine optimization. Solicit and gather feedback through informal polls or via free services like TweetBeep or Google Alerts.

Social Media 28

Social Media Media Webinar Metrics Forrester 28

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Start with keyword research – using tools like Keyword Trends and Semrush. You’ll help your audience and Google better understand the purpose of your website. Choose what you want to designate as a “lead.”

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Conductor

JULY 6, 2022

That’s why you need a focused approach to implement enterprise search engine optimization (SEO) strategies that get results. Enterprise SEO aims to improve organic search visibility for large businesses, often in the Fortune 1000, by focusing on both high-level and more granular SEO approaches.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

ClearVoice

NOVEMBER 11, 2022

Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. billion Google searches occur daily. To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pew Research ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Video search 101: Marketing and optimization by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 9, 2012

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. ” Twitter’s New Look and Feel.

Twitter 100

Twitter Tactics Tools Tips 100

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40