Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

SalesIntel

FEBRUARY 1, 2022

Understanding your total addressable market is crucial to set realistic revenue goals and enter only those markets with the best potential to invest your time and resources. . There are three methods to calculate TAM: Top-down, using industry research and reports. What is the Total Addressable Market? 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

Understanding your total addressable market is crucial to set realistic revenue goals and enter only those markets with the best potential to invest your time and resources. . There are three methods to calculate TAM: Top-down, using industry research and reports. What is the Total Addressable Market? 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Due diligence and market research are essential in the early stages. Write it down.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Forrester B2B Marketing Forum. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Google). Source: Forrester). Source: Gartner Research). Alchemer and Forrester Consulting , 2021). Think with Google, 2019).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. There you have it – our list of the top demand gen resources.

Training 48

Training Demand Demand Generation Agencies Planning 48

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. It is measured by using Event Tracking in Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. However, the research also found that marketers were struggling with measuring success against important organizational goals, such as brand awareness. Content Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

OCTOBER 10, 2017

This list of 75 sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call. Sales Statistics [2017]. Research from Gong reveals these are the worst words for your conversion rates. Sales prospecting stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. I use Google Analytics and Sitemeter, and advise my clients to do the same.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

FEBRUARY 9, 2021

To improve this metric, focus on enhancing your website’s overall SEO, including linking to high-quality external resources and getting links to your website from high-authority sites. Start with keyword research – using tools like Keyword Trends and Semrush. Do you go in-depth and offer creative resources that target your audience?

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Hubspot

SEPTEMBER 11, 2018

My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. So many resources make SEO complex. 18% more shoppers choose Google over Amazon.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. According to Sumo’s research : The average conversion rate for all pop-ups is 3.09%. Figuring out how to improve free trials is one of the big issues in SaaS marketing.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

ClearVoice

NOVEMBER 11, 2022

billion Google searches occur daily. To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. Pew Research ). Pew Research). Pew Research).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Any number should, however, be tested & backed by data-driven analytical insight.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Inbox Insight

MAY 16, 2019

This is the only process step that is never skipped… 62% of B2B buyers say a web search is one of the first 3 resources they use to learn about a solution ( Demand Gen Report ). B2B buyers spend 2 hours per day on their mobile devices ( Google & BCG ). B2B Buyer Stage: Research. B2B Buyer Stage: Research Evaluation.

Process 40

Process Peer-to-peer Forrester B2B 40

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. According to Sumo’s research : The average conversion rate for all pop-ups is 3.09%. Figuring out how to improve free trials is one of the big issues in SaaS marketing.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Webbiquity

JANUARY 9, 2012

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” Hint: it helps to have a community manager. ” Twitter’s New Look and Feel.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Fourth – what are the operational/resource concerns? Great resource. Great resource. Great resource. • Competitive analysis: How does your brand stack up to the competition? • What’s the client/competitor/industry name(s)?

Social Media 155

Social Media Media Paid Content Work Management 155

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Each content resource you develop should be aimed at educating both them and you. Promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But I’ll tell you based on our experience with promoter products, it’s incredibly different from spinning up some ads on Google. Google Ads, you kind of set it and forget it. Promoted tweets aren’t like that.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Hubspot

SEPTEMBER 7, 2016

Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Why is this so important?

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Do you want to rank at the top of Google and attract your audience? Whether you’re targeting consumers or fellow professionals in your industry, you can demonstrate that you’re an insider and have access to new research.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Hello, Google Analytics. Explore the statistics to find the opportunities. # Specifically, that millennials prefer digital resources and chatbots to having conversations with real people over the phone.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . Source ). . . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Statistics. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Online Resources Discussed. Google's Predictive Search. The Top Research Organizations for Your B2B Product Strategy. You've heard “Content is King.”

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62