Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9 billion active users on YouTube.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

SalesIntel

FEBRUARY 1, 2022

That’s why it is critical to assess your viable available market to discover how many clients will profit practically from purchasing your product or service. There are three methods to calculate TAM: Top-down, using industry research and reports. Why Calculating the TAM is Important. How to Calculate Total Addressable Market?

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

That’s why it is critical to assess your viable available market to discover how many clients will profit practically from purchasing your product or service. There are three methods to calculate TAM: Top-down, using industry research and reports. Why Calculating the TAM is Important. How to Calculate Total Addressable Market?

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

chiefmartech

JULY 14, 2020

From a high-level view in Google Maps, it looks like you’ve got to travel quite a ways from Boston to Portland, and then it’s just a short hop to a spot on the coast north of the city. Statistical Self-Similarity and Fractional Dimension. Definitely a way better view than my basement. It’s a fractal.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Measure the impact of your overall marketing mix using sophisticated statistical models. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

KEO Marketing

MARCH 30, 2017

Research can be biased. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. 81% of US online buyers are more likely to make more purchases, either online or in a store, as a result of emails based on previous buying behaviors and preferences.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Due diligence and market research are essential in the early stages. Write it down.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. times more likely to complete the purchase than those who receive only one follow up email. Source: Google). Source: Forrester). Email Marketing.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). They may find something online and then head into the store to make the purchase. Omnichannel is centered around the customer and ensuring that customers can easily and seamlessly navigate between each company touchpoint to make a single purchase.

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. According to the Pew Research Center , 73% of the adults in the U.S. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). This was post #3 of Content Marketing Week on Webbiquity. #1:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. However, the research also found that marketers were struggling with measuring success against important organizational goals, such as brand awareness. Content Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Marketing Insider Group

FEBRUARY 4, 2021

Leading eCommerce platforms (or Google Analytics added on top) will capture device statistics. They’ll appreciate returning to the shop later to review a product they saved on mobile for research. Users with Apple Pay and Google Pay Send have the easiest possible checkout, so make sure you support these features.

eCommerce 363

eCommerce Paid Search Agency Top of Funnel Advertising Funnels 363

Hubspot

OCTOBER 10, 2017

This list of 75 sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call. Sales Statistics [2017]. Research from Gong reveals these are the worst words for your conversion rates. Sales prospecting stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Use Google. Most B2B research starts with a Google search. White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. 79% of US internet users log into Facebook (Pew Research Center, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Sure, online video is hot, but how you optimize video assets? Which sites are most important to participate in?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Heinz Marketing

JANUARY 27, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Paul: We had a show earlier today and somebody threw out a provocative statistic. I think for those more complex sales, those bigger considered purchases, that’s going to be around for a while. Can I ask one little quick question here?

Top of Funnel 65

Top of Funnel B2B Sales Webinar Metrics Marketing Prospects 65

Hubspot

APRIL 3, 2012

It also helps you generate better visibility; my own blog has more than 800 articles, so it becomes more and more likely, with each passing day, that one of my articles will turn up in somebody’s Google search results on queries related to my industry. 4) Leverage lead generating and lead nurturing tools. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Conductor

JULY 6, 2022

As reported in Forbes , many B2B purchasers are looking for ways to make their jobs easier. Kicking off the buying process with online research has become the norm. Vendors have traditionally tailored content to the awareness and purchase stages. SEO helps ensure you’re top-of-mind with purchase-ready prospects.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. According to Sumo’s research : The average conversion rate for all pop-ups is 3.09%. Figuring out how to improve free trials is one of the big issues in SaaS marketing.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

ClearVoice

NOVEMBER 11, 2022

billion Google searches occur daily. To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. Pew Research ). Pew Research). Pew Research).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Inbox Insight

MAY 16, 2019

B2B buyers spend 2 hours per day on their mobile devices ( Google & BCG ). B2B Buyer Stage: Research. 71% of B2B researchers start with a generic search — rather than searching for a particular company ( Fronetics ). Buyers are digitally empowered; 68% of B2B customers prefer to research independently online ( Forrester ).

Process 40

Process Peer-to-peer Forrester B2B 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. According to Sumo’s research : The average conversion rate for all pop-ups is 3.09%. Figuring out how to improve free trials is one of the big issues in SaaS marketing.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Webbiquity

JANUARY 10, 2010

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Noting some statistics on the explosive growth of online video, David L. by Stuntdubl.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur.

Twitter 100

Twitter Tactics Tools Tips 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But I’ll tell you based on our experience with promoter products, it’s incredibly different from spinning up some ads on Google. Google Ads, you kind of set it and forget it. Promoted tweets aren’t like that.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40