vendor Forrester Google Product ROI 
Madison Logic
OCTOBER 18, 2023
Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.
Velocity Partners
APRIL 9, 2024
Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. They’re hemorrhaging money in a street fight with other vendors.
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Martech
MARCH 30, 2023
It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Where are they in the world?
Martech
SEPTEMBER 28, 2021
Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.
Madison Logic
NOVEMBER 30, 2023
B2B marketing is not just about selling a product or service. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. Use these to assess their level of satisfaction, brand perception, and likelihood to recommend a product or service.
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. An advertiser’s budget can be put to better use and spent more efficiently by targeting the people most likely to buy their product. Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative?
Top Rank Marketing
AUGUST 30, 2023
Make them as clear as possible with everyone — vendors, bosses, employees, executives. Thought leadership can be very effective in the marketing and sales process – even more so than traditional advertising or product-oriented marketing. Expectations are everything. Don’t let success hinge on unspoken assumptions.”
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