Remove Forrester Remove Google Remove Privacy Remove Twitter
article thumbnail

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Joseph Zappa.

article thumbnail

What’s Trending in Marketing for January 2021

Stevens & Tate

The company disclosed that the new privacy features in Apple’s iOS 14 update could lead to a slowdown in advertising revenue. NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. Ten Ways to Use Google Trends to Increase SEO-Jan 25. Learn how to increase SEO using Google Trends here.

Trends 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Twitter creates Twitter Lists. reCapture by Google.

article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Let’s see how Google Analytics can help you do just that.

B2B 60
article thumbnail

Five Lessons From the Web 2.0 Summit

Paul Gillin

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. and Twitter. <strong>1. <strong>2.

Web 2.0 50
article thumbnail

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

article thumbnail

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.