Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting
6sense
DECEMBER 9, 2021
Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Joseph Zappa.
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