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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Top word of 2009: Twitter.

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How to Generate Leads with Your Digital Marketing

SmartBug Media

Segment Email Marketing. Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. Use Content Marketing to Establish Thought Leadership.

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Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

But, what kinds of skills are needed to become a content marketing all-star? 87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Before you can even begin a successful content marketing strategy, you must first be a listener. Let’s take a look: 1.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

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#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

That means 68% of their organic traffic cannot be attributed to a specific keyword. It’ll also show you which pages are getting traffic from which keywords. ** Tip Alert **. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Set Up Google Authorship. Use Google authorship.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot. by Dave Fleet.