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The Quest for Unified Marketing Measurement

B2B Marketing Directions

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. This post will discuss the third "grand challenge" described in the Google paper.

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What the coastline paradox reveals about infinite software specialization (in martech and other fields)

chiefmartech

From a high-level view in Google Maps, it looks like you’ve got to travel quite a ways from Boston to Portland, and then it’s just a short hop to a spot on the coast north of the city. Statistical Self-Similarity and Fractional Dimension. Definitely a way better view than my basement. It’s a fractal.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The number of Google searches for the phrase have increased 400% since January 2011. The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

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25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021)

Porch Group Media

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Target discovered that multi-channel consumers spend four times as much as store-only consumers, and 10 times more than digital-only consumers. Even before the pandemic, consumers shop across multiple channels and multiple devices.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. But I paid her.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Excellent post.