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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.

Best Twitter Tips, Tools and Tactics of 2011


In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

Is It A Good Time To Be CMO?

B2B Marketing Insider

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years ago , I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Post on Google Buzz. Adoption soared. 85% of Inc.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. It makes sense. About Us.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

Google B2B Team. e6e6e6 ;'> March 15, 2011 6:58 am via Mobile Web Reply Retweet Favorite. e6e6e6 ;'> March 23, 2011 7:29 am via Google Reply Retweet Favorite. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one.

Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

48 Phenomenal SEO Guides, Tips & Tactics


Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. This score directly influences how well a page ranks in Google.

Top Internet strategy, marketing and technology links for the week of May 19, 2013


ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? c) mobile website ads. Many content creators are taking advantage of a new Google+ feature called HOA. c) Google+. b) Twitter. d) Google. a) Twitter. c) Google+. a) Google. Metrics suggest 44% of Twitter uses never tweet.

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Why You Won't Recognize SEO in Five Years


We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. More precisely, it's been linked directly to Google. 1) Mobile Search. We all know the lion's share of web usage has moved from desktop to mobile devices. Mobile is the internet." Not anymore. How so?

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Why Marketing Innovation Fails

B2B Marketing Insider

With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost. Why does marketing innovation fail? Innovation happens when marketing leaders commit to it. Photo Source. Strategy

16 Enigmatic Business Blogging and Other Marketing Stats


the survey methodology (a phone or email survey, for example, is likely to find much different results than one done on Twitter or LinkedIn); and how the questions are asked (a company can “include blogging as part of content marketing strategy” through influencer outreach, LinkedIn Pulse, guest blogging, or other tactics—without actually maintaining its own corporate blog).

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. hours to 6.3

Top Internet strategy, marketing and technology links for the week of June 8, 2013


Brand Insider) Is Eye Tracking Coming to Google Glass? Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. News & Notes

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The Best Marketing Conferences Of 2015

B2B Marketing Insider

Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership April 14th in New York. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I know I missed a few each time.

The Secret To A Better Customer Experience

B2B Marketing Insider

SAP recently commissioned a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement in order to highlight the importance of personalization. More than 70% of the executives Forrester interviewed believed that personalization was of strategic importance to their business. The Age of Personalization. Personalization Comes Of Age. Strategy

How to Perform a Social Media Audit: Measure What Matters


This graphic is from Wearever’s Compendium of research into the digital, social, and mobile state of the world (a mind-boggling 376 slides’ worth of data). And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Social media is long past the novelty stage. That’s almost half the world’s population. Followers. Views.

Top Internet Marketing Strategy Links for the Week of October 7th, 2013


Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes

The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

B2B Marketing Insider

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” ” According to Forrester: Today’s customer has much more control over the buying process than today’s marketer does. Heck yeah!

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.


87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CRM, social, web, mobile), and (3) ease of use. Forrester Research, Gauging Your Progress and Success , Dec 2013). use Google.

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50+ Video Marketing Stats that Prove You’re Doing it Right


50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). 96% of business-related videos take place on desktop browsers, and only 14% on mobile – Vidyard ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ). And if this was five or ten years ago, you wouldn’t find much to support online video.

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Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Forrester ). Mobile devices account for just 3 percent of advertising spending. Mobile CPMs are 75 cents. Tweet This ]. But clicks aren’t the only problem that banners face. Whoa!!!

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Act-On Software Social prospecting: monitor Twitter and manage 1:1 conversations directly from the user interface (UI). Publish content and landing page URLs through Twitter, Facebook and LinkedIn.

The Expanding Role Of B2B Marketing

B2B Marketing Insider

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers. Two years ago I wrote that Change is Coming To B2B Marketing. Strategy

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

B2B Marketing Insider

The future of business is emerging from the technological disruption of digital, social and mobile technologies. The one trend we’re seeing in the collaborative economy, where people can share goods in local areas powered by mobile technologies is that local commerce becomes a more viable solution. This is impacting how customers buy, how we hire and manage talent.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CRM, social, web, mobile), and (3) ease of use. Forrester Research, Gauging Your Progress and Success , Dec 2013). use Google.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Twitter Twitter can offer limitless value in promoting your event. Invite attendees to ask questions via Twitter or live chat. Follow Adam on Twitter @adamholdenbache.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

Advertising shift of the week: First it was TV and print advertising that controlled the pockets of the media spenders and then came along online advertising – proving extremely successful for businesses looking to push their products – not to mention very lucrative for the likes of Google delivering ads to the unsuspecting public. However, with the rise of the smartphone , mobile advertising is now ruling the waves with ad awareness over three times more than online and purchase intent quadrupled. There was one more addition to the history books as Col.


73 Experts Reveal B2B Marketing Trends to Leverage in 2017


It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. Mobile Video. Mobile. Marketing automation.

#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Set Up Google Authorship. Use Google authorship. Use Google authorship. Use Google authorship. It allows you to easily create the correct Google analytics code to track goals and events. Google Live Spam : Google Live Spam isn’t really a tool but it’s fun to look at. See live spam that Google is taking out of the index. Google+ Offers Real Opportunities. At the end of the day, if you aren’t on Google+, you should be. Yikes!

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How to Design Content Remarketing Campaigns That Actually Work


What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. So, be bold!

37 reasons that video content is king


By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 35% increase in mobile video views occurred from 2010 to 2011. By the numbers: Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. 25 million smartphone users stream 4 hours of mobile video per month. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. 700 YouTube videos are shared on Twitter every minute. comScore ).

12 About Us Page Examples That Are Probably Better Than Yours


million words, according to Forrester Research's Dr. James McQuivey. This is super important not only because it offers site visitors a great mobile experience, but also for Grove Labs' Google search ranking -- especially now that mobile search queries are beginning to surpass desktop and more people are finding and browsing websites on their smartphones. I know. story.