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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. That is what we saw in the  “Mobilizing the Retail Shopping Experience” research study.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

Is It A Good Time To Be CMO?

B2B Marketing Insider

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years ago , I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Post on Google Buzz. Adoption soared. 85% of Inc.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

Google B2B Team. e6e6e6 ;'> March 15, 2011 6:58 am via Mobile Web Reply Retweet Favorite. e6e6e6 ;'> March 23, 2011 7:29 am via Google Reply Retweet Favorite. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one.

Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. This score directly influences how well a page ranks in Google.

Top Internet strategy, marketing and technology links for the week of May 19, 2013

Sazbean

ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

The answers are at the bottom of the post. 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? a)  Blogger. b)  VK. c)  Wordpress. d)  My Space. 2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? a)  10%. b)  20%. c)  30%. d)  40%. 3. 20. (A) Google.

Test 101

Why You Won't Recognize SEO in Five Years

Hubspot

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. More precisely, it's been linked directly to Google. Emerging Search Patterns That Are Changing the Face of SEO. 1) Mobile Search. We all know the lion's share of web usage has moved from desktop to mobile devices.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. Image credit: Association of National Advertisers.

Why Marketing Innovation Fails

B2B Marketing Insider

With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost. Why does marketing innovation fail? Innovation happens when marketing leaders commit to it. Photo Source. Strategy

How to Perform a Social Media Audit: Measure What Matters

Act-On

This graphic is from Wearever’s Compendium of research into the digital, social, and mobile state of the world (a mind-boggling 376 slides’ worth of data). And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Social media is long past the novelty stage. That’s almost half the world’s population. Followers. Views.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. hours to 6.3

The Best Marketing Conferences Of 2015

B2B Marketing Insider

Adobe Summit  is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership  April 14th in New York. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. know I missed a few each time.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CRM, social, web, mobile), and (3) ease of use. Forrester Research, Gauging Your Progress and Success , Dec 2013). Not at all.

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Top Internet strategy, marketing and technology links for the week of June 8, 2013

Sazbean

Brand Insider) Is Eye Tracking Coming to Google Glass? Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. News & Notes

The Secret To A Better Customer Experience

B2B Marketing Insider

SAP recently commissioned  a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement   in order to highlight the importance of personalization. More than 70% of the executives Forrester interviewed believed that personalization was of strategic importance to their business. The Age of Personalization. Personalization Comes Of Age. Strategy

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Act-On Software Social prospecting: monitor Twitter and manage 1:1 conversations directly from the user interface (UI). Publish content and landing page URLs through Twitter, Facebook and LinkedIn.

Top Internet Marketing Strategy Links for the Week of October 7th, 2013

Sazbean

Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes

The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

B2B Marketing Insider

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” According ” According to Forrester: Today’s customer has much more control over the buying process than today’s marketer does.

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. About 50% of clicks on mobile ads are accidental.  ( GoldSpot Media ) . 3. Forrester ). Mobile devices account for just 3 percent of advertising spending. ( Mobile CPMs are 75 cents. Tweet This ]. But clicks aren’t the only problem that banners face.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CRM, social, web, mobile), and (3) ease of use. Forrester Research, Gauging Your Progress and Success , Dec 2013). Not at all.

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The Expanding Role Of B2B Marketing

B2B Marketing Insider

predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers. Two years ago I wrote that Change is Coming To B2B Marketing. Strategy

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

B2B Marketing Insider

The future of business is emerging from the technological disruption of digital, social and mobile technologies. The one trend we’re seeing in the collaborative economy, where people can share goods in local areas powered by mobile technologies is that local commerce becomes a more viable solution.  This is impacting how customers buy, how we hire and manage talent.

#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Set Up Google Authorship. Use Google authorship. Use Google authorship. Use Google authorship. It allows you to easily create the correct Google analytics code to track goals and events. Google Live Spam : Google Live Spam isn’t really a tool but it’s fun to look at. See live spam that Google is taking out of the index. Google+ Offers Real Opportunities. At the end of the day, if you aren’t on Google+, you should be. Yikes!

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37 reasons that video content is king

Biznology

By the percentages:   200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 35% increase in mobile video views occurred from 2010 to 2011. By the numbers: Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. 25 million smartphone users stream 4 hours of mobile video per month. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. 700 YouTube videos are shared on Twitter every minute. comScore ).

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. Twitter Twitter can offer limitless value in promoting your event. Invite attendees to ask questions via Twitter or live chat. 9. Use this to your advantage. Adam Q.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

Advertising shift of the week: First it was TV and print advertising that controlled the pockets of the media spenders and then came along online advertising – proving extremely successful for businesses looking to push their products – not to mention very lucrative for the likes of Google delivering ads to the unsuspecting public. However, with the rise of the smartphone , mobile advertising is now ruling the waves with ad awareness over three times more than online and purchase intent quadrupled. There was one more addition to the history books as Col.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. It also includes some pretty big Google sites, like YouTube and Gmail. and other mobile apps. 3) Getting Started With Remarketing. Ad Formats on the Google Display Network.

12 About Us Page Examples That Are Probably Better Than Yours

Hubspot

million words, according to Forrester Research's Dr. James McQuivey. This is super important not only because it offers site visitors a great mobile experience, but also for Grove Labs' Google search ranking -- especially now that mobile search queries are beginning to surpass desktop and more people are finding and browsing websites on their smartphones. Think again.

Marketing Innovation Content Chat: It’s All About The Customer

B2B Marketing Insider

We know the digital story: social, mobile, local – all conspiring! BrennerMichael Extremely true – new Forrester study shows “customer-obsessed” #content mktg = results: [link] #contentchat. A5: We’ll be talking more holistically about Relationship Marketing instead of Social/Digital/Mobile #contentchat. What is the future of Marketing Innovation?

Content Retargeting: A Marketer's Guide to Getting Started

Hubspot

Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. These ads might appear on Facebook, Google’s search results pages, or any website that is part of the advertising network in which you participate. You can follow him on Twitter and Google+. The Retargeting Process.

78 Tweetable Moments From Social Media Plus #SMPlus

B2B Marketing Insider

Forrester Tech classifies how biz pple use social @bengrossman Creators, critics, collectors, joiners, spectators 91% spectators. Forrester Study. blondegeek: Content curators may see higher clicks, but WAY lower conversion > so what’s most important to you? @Ms_Write: Forrester: 40% of B2B companies have little insight into where customers and prospects spend time online. SusanStrayer: There are more mobile phones than there are toilets via @Joelcheesman #SMPlus #QOTD (quote of the day?). Serve. Don’t Sell. via @jasonfalls). bengrossman. dpbell.

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Systematically use a “customer value creation&# playbook (CVC) to keep your organization on the winning path, using training and software tools to equip and mobilize the entire organization. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CRM, social, web, mobile), and (3) ease of use. Forrester Research, Gauging Your Progress and Success , Dec 2013). Not at all.

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