TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Vidyard

MARCH 12, 2015

Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. This probably doesn’t come as much of a surprise given that mobile optimization has been a hot topic of conversation for … I don’t know … years!

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Conductor

NOVEMBER 11, 2020

Ensuring your site is secure and mobile friendly is table stakes. – Duane Forrester, Yext. A lot has changed with Google in the last six months. They’re focusing on new products such as Web Stories and Google Discover. Updates to Google, Bing and others will dictate SEO’s focus for 2021.

SEO 133

SEO Lead Ranking Lead Scoring Top of Funnel 133

KEO Marketing

MAY 5, 2016

When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. More people spend time online through their mobile devices than spend time on desktop. Owners of mobile devices use them 150 – 200 times per day (Forrester research).

Planning 48

Planning Mobile Marketing Forrester Internet Marketing 48

Contently

MAY 23, 2017

At last week’s Google I/O conference, a few choice terms came up repeatedly. I have been counting occurrences of the phrase “now, we use machine learning” here at Google IO and I got to 70 trillion. Google is using AI to improve just about every realm of its vast technology empire. — Google (@Google) May 17, 2017.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month. Forrester ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. (

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

KoMarketing Associates

NOVEMBER 18, 2014

We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Content Standard

JULY 25, 2016

Mobile devices are windows through which retailers can engage consumers in new, exciting ways. There’s a name for these sessions—mobile micro-moments—and they can no longer be ignored by B2B mobile marketing experts. Recognizing the Mobile Impulse. But increasingly, those moments are taking place on mobile.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

KoMarketing Associates

MAY 30, 2017

We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world. Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. Pete” Meyers. Peter “Dr.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Content4Demand

FEBRUARY 16, 2021

Forrester released a report that found having a better UX design could yield conversion rates up to 400%. Don’t forget mobile devices. One Google study found that if customers have a negative experience purchasing from you on mobile, they’re 62% less likely to purchase from you in the future.

Paid Search Agency 115

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 115

Martech Advisor

DECEMBER 17, 2019

In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. Infact, a recently published 2019 report by Google said that 85% of buyers will check for product/ service information online, even if they make a store purchase.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. You may also wish to establish a Google Calendar that keeps both teams informed about upcoming email promotions, webinars, social media campaigns, etc.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Google Discover has been a very important source of traffic, not only for publishers but for lots of sites.

SEO 64

SEO Tips SERP Forrester 64

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. CMOs need to become effective business leaders. Not party-planners or advertising order-takers. Obsess over customers.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Sadly, Google+ quickly became known as the social channel used by Googlers … only. It’s simply become a fact that digital marketing is in constant flux. ” So what are we paying for exactly? .”

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Sales Engine

AUGUST 24, 2015

Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. They’re talking to Google in the comfort of their offices, homes, and mobile devices. They’re talking to Google in the comfort of their offices, homes, and mobile devices.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. What identity resolution platforms do.

Marketing Automation Services 119

Marketing Automation Services Privacy Enterprise Management Work Management 119

Content Marketing Institute

MAY 8, 2018

When was the last time you downloaded a mobile app that became an indispensable part of your daily routine? Offering those conveniences to mobile audiences can certainly help your marketing agenda. Offering those conveniences to mobile audiences can certainly help your marketing agenda. Brand value leaps off the small screen.

Brand Identity 98

Brand Identity Branding Ad Building Work Management 98

KoMarketing Associates

APRIL 11, 2013

Google Search Quality Guidelines. Google relies on raters, working in countries and languages around the world, to help measure the quality of search results, ranking, and search experience. It’s an essential read for marketers that place an emphasis on their traffic from Google. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Biznology

MAY 25, 2015

98% of all business to business relationships are traced back to a search on Google. 88% of mobile search is for a local business or establishment. 88% of search engine optimization marketers believe optimizing for mobile will be more important this year. source: Google ). source: Forrester ). source: BrightEdge ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. It offers connection but affords them the mobility they value so deeply. #5.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Martech

OCTOBER 1, 2022

Roughly 40% to 50% (depending on age) of people think their mobile phones are listening to them. Nearly 60% of consumers in a recent BCG/Google survey think companies are selling their data even though the reality is that most companies don’t do this. Over 40% of consumers are very worried about criminals gaining access to their data.

Privacy 117

Privacy Paid Search Agency Ad Exchange Transparency 117

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. As a result, Google push sites that comprise videos. Voice Search Assistants.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? Check out related hashtags on Google+ to get some additional ideas. It makes sense. Are they spending all their time on Bing?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Marketing Insider Group

JANUARY 16, 2014

The future of business is emerging from the technological disruption of digital, social and mobile technologies. The one trend we’re seeing in the collaborative economy, where people can share goods in local areas powered by mobile technologies is that local commerce becomes a more viable solution.

Peer-to-peer 100

Peer-to-peer Work Management Forrester Marketing Management 100

Moz

JANUARY 14, 2020

High-performing websites got significantly more mobile traffic than the chasing pack. It’s the first year the majority of revenue has come from mobile devices. Alas, by the end of the decade, Google had started to prioritize brands in the SERP, and the big players had finally gotten their online act together.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

ClearVoice

JULY 7, 2023

Regarding an email list, you may create a segment of users who open their emails but don’t click or view emails on mobile. Top Tools for Data Analysis Research by Forrester shows marketers who use five or more tools in their marketing analytics stack are 39% more likely to see improvements.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Marketing Insider Group

AUGUST 6, 2013

With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost. Why does marketing innovation fail? Photo Source. Strategy'

Planning 100

Planning Budget Programs Marketing Budget Creation Marketing Budget 100

SpotMe Blog

JUNE 13, 2023

And many of them use our fully compliant life science event platform and mobile event app to help pharma companies manage engaging HCP events. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Here’s a list of top pharma event management companies for you to choose from.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. We’ve also seen Google finally decouple tablet bidding from mobile and desktop bidding – coincidentally enough, at a time when PPC analysis reveals that tablet clickshare is losing ground to mobile.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40