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Level Up Your Approach: 7 Winning Enterprise SEO Strategies for B2B Brands

Conductor

Kicking off the buying process with online research has become the norm. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. These two unique result types appear on Page 1 of Google, establish authority for your brand, and can influence search behaviors.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. The act of using content to generate demand for a complex sale is a long-term proposition. Have a new statistic that shows the opportunity is growing faster than ever? Highlight new industry research. It’s a long-term investment. Ardath Albee's Tip.

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90 CRO Tips from 42 Shopify Experts

Convert

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Conversion research is one of the most important activities you can do. Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement.