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What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. An advertiser’s budget can be put to better use and spent more efficiently by targeting the people most likely to buy their product.‍ Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative?

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11 tips and tools to jump-start your SEO

Biznology

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. 54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does.

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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Indium Corporation is a developer, manufacturer, and supplier of specialty alloys, solder products and solder paste. Results: 2.7

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6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

Take a page from my Google scrapbook. To engage in local search marketing is to engage with Google. This set of rules tells you what you can and can’t do in the Google My Business product. Create your free Google My Business listing once you’ve read the guidelines. Reckon with Google’s power. Forrester).

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. The act of using content to generate demand for a complex sale is a long-term proposition. Keeping a Closer Eye on Content ROI – CMO Council. Read on to get their insights. MarketingSherpa. Ardath Albee.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. How long will people pay attention? Google attracts more than one billion unique visitors per month.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. 20+ mind-blowing social media statistics revisited by Econsultancy. How much are you worth? Find out in this report.