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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. ” More leads, more engagement, and more customers equal more success. Yes, that seasonal ad campaign will probably generate some leads over the next few weeks — but then what? Forrester ).

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. More consumer data, when properly analyzed, can create better and higher-qualified leads.

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?What Is the Modern B2B Buying Process?

SnapApp

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . As the B2B buying process has changed, so have the behavior models. Source: Demandbase.

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#KeynoteInks Visualize Key Takeaways From #B2BMX

B2B Marketing Exchange

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. As a result, Google push sites that comprise videos.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management. Thank you very much for watching.

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50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). 50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). Engaging Viewers.

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