Biznology

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects. As these people age, their influence will grow.

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50 Facts about online consumer behavior not to ignore

Biznology

96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE Forrester ). FINDING YOUR AUDIENCE. Conductor ).

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14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Forrester ). Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline , which is inserted in the HTML document itself. If website speed is important for you, a good tool to examine website speed for your site is Google PageSpeed Insights.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

Interview them informally by asking good questions at the right time. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them.

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11 tips and tools to jump-start your SEO

Biznology

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. 54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does.

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Chatbots in the Post-Pandemic Era

Biznology

I include Personal Digital Assistants such as Amazon Echo, Apple Siri, Google Assistant, and Microsoft Cortana in this group. Yours will start asking you follow-up questions about that recipe, film, or health treatment she recommended and will thus start anticipating your needs the way Google sometimes anticipates what you want to search for.

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37 reasons that video content is king

Biznology

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 40% of people will respond better to visual information than plain text. YouTube ).