Forrester Google Hubspot Lead White Paper 
Albacross
NOVEMBER 4, 2021
Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Source: Forrester , 2021). Few of them aim to convert anonymous intent by advertising. Second-party Intent Data.
SnapApp
JULY 11, 2017
Research conducted by HubSpot made it clear that salespeople are no dummies. Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. .
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Marketing Insider Group
SEPTEMBER 14, 2020
On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Additionally, 72% say it has ultimately increased the number of leads. (CMI).
Rev
NOVEMBER 20, 2018
Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.
Single Grain
MARCH 9, 2021
In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.
Rev
NOVEMBER 20, 2018
Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.
SnapApp
DECEMBER 4, 2017
Long-form blog posts generate 9x more leads than short-form blog posts. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive.
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