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How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search

Hubspot

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Natural language generation helps them "respond" to your queries. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Optimization goes beyond keywords and broader design implications.

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Which tools beyond the most common are most useful for developing target keyword lists?

Keywords 100
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What every marketer needs to know about programmatic advertising

Martech

There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. The winning bidder’s ad is served on the site. . The nine largest U.S.

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Level Up Your Approach: 7 Winning Enterprise SEO Strategies for B2B Brands

Conductor

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. SEO can help stakeholders find stage-specific content to help keep deals moving forward. SEO helps ensure you’re top-of-mind with purchase-ready prospects. More B2B buyers are transacting online.

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Best of 2009: SEO Tips, Part 1

Webbiquity

How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide.

SEO 100