Paul Gillin

MAY 31, 2010

New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. MITX has done a lot to nurture New England technology talent and get entrepreneurs the recognition they deserve.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

AUGUST 4, 2011

LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Cisco is also terrific a generating discussion. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. Conversation Equation. million likes*.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. Getting that repeat traffic is the special sauce of Facebook success.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50