Thought Leadership is the New Black for B2B Marketers
B2B Marketing Traction
MAY 31, 2012
According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Even the new content marketing is not enough to generate successful results, says Ernst. Forrester created a four-step IDEA thought leadership creation model: 1.)
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