Enhancing Your B2B Buyers’ Journey
PureB2B
JUNE 23, 2022
Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Avoid the temptation to gatekeep key resources. B2B Buyers’ Frustrations with the Customer Journey . Some things should always be done in person—breakups, for instance.
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