Forrester - B2B Marketing Zone

How UserGems Increased Win Rates by 31% With Paid Media Multithreading

Metadata

JANUARY 11, 2024

By multithreading with paid media (aka ads) you can target the buying committee and ensure you’re engaging with all the important stakeholders involved in a deal, including the influencers (the people who provide insight into a potential purchase without an official “vote”) and gatekeepers (the people who control access to the true decision-makers).

Peer-to-peer

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9 Reasons Why Buying Groups Will Be The Next Big Thing In B2B

Engagio

JUNE 4, 2023

This group typically includes various roles such as decision-makers, influencers, end-users, and gatekeepers, each contributing to the final purchasing decision in their own unique way. As Forrester Research writes in The Emergence of the B2B Marketing Revenue Platform: B2B marketers have realized leads and accounts are the wrong orientation.

Lead Ranking

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B2B Marketing Zone

How UserGems Increased Win Rates by 31% With Paid Media Multithreading

9 Reasons Why Buying Groups Will Be The Next Big Thing In B2B

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