Remove gatekeeper
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Enhancing Your B2B Buyers’ Journey 

PureB2B

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Avoid the temptation to gatekeep key resources. Some things should always be done in person—breakups, for instance. Facilitate Digital Self-Serve.

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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Sales teams aren’t information gatekeepers anymore. Gatekeeping information and publishing content for its own sake don’t do you any favors. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Set up an automated and personalized drip campaign for your leads.

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Account Based Selling Model: How to Modernize Your Approach for 2023

Conversica

The strategy is based on a strong partnership between Sales and Marketing teams to help your business identify target accounts that fit your ideal customer profile (ICP), target buyers within those accounts , and drive personalized opportunities. What Is Account Based Selling? The Evolution of Account Based Selling.

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How UserGems Increased Win Rates by 31% With Paid Media Multithreading

Metadata

By multithreading with paid media (aka ads) you can target the buying committee and ensure you’re engaging with all the important stakeholders involved in a deal, including the influencers (the people who provide insight into a potential purchase without an official “vote”) and gatekeepers (the people who control access to the true decision-makers).

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Buyer Enablement Content: Drive Conversions & Build Trust

Content4Demand

Buyer enablement content has become even more valuable now that much of the world has pressed “pause” on large in-person events. Since then, B2B vendor sites are surging with traffic as buyers are seeking information they’re used to getting from in-person events. That’s where buyer enablement content comes in.

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9 Reasons Why Buying Groups Will Be The Next Big Thing In B2B

Engagio

This group typically includes various roles such as decision-makers, influencers, end-users, and gatekeepers, each contributing to the final purchasing decision in their own unique way. As Forrester Research writes in The Emergence of the B2B Marketing Revenue Platform: B2B marketers have realized leads and accounts are the wrong orientation.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Using technology and software, the goal of CDM is to effectively deliver unique, personalized, real-time and channel-agnostic customer experiences. CDM is also the gatekeeper to the conversation on compliance with globally evolving customer privacy rights and regulations. 4 Key elements of a customer data management strategy.