Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

B2B Marketing Directions

DECEMBER 20, 2020

Gartner's Marketing Data and Analytics Survey 2020 found that a majority of senior marketers (CMOs and VPs of marketing) are disappointed with the results they have received from their analytics investments. In a 2018 report , Gartner estimated that companies pay from $100,000 to $250,000 on average for a one-year MMM or MTA solution.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Zoominfo

MAY 8, 2020

Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Gartner’s depiction of the customer journey. Raising the stakes with the customer journey during the COVID-19 pandemic.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. They’re hemorrhaging money in a street fight with other vendors.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Read on to find out.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Martech

NOVEMBER 11, 2022

The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Forrester coined the term “zero party data” for this volunteered data: “Zero party data is that which a customer intentionally and proactively shares with a brand.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Only B2B

JUNE 19, 2023

A study by Gartner revealed that an average of 6.8 According to InsideSales.com, 50% of B2B sales go to the vendor who responds first. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Madison Logic

JANUARY 18, 2023

Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Gartner finds that only 17% of buying groups’ time is dedicated to meeting with potential providers. Build content for your audience using data, not intuition .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Martech

FEBRUARY 25, 2022

Many marketers still view B2B marketing as one-to-one interactions, but Methananda pointed to Forrester’s Buying Groups Manifesto, which claims that B2B is also a buying group. According to Gartner, the average buying team size is between 14 and 23 people, and that depends on the size of the spend,” she said.

Account Based Marketing 104

Account Based Marketing Top of Funnel ABM Buy 104

The ROI Guy

APRIL 5, 2018

Unfortunately Gartner says vendors are missing the mark, with 70% of buyers saying they want less pitch and more diagnostic and prescriptive advice. According to Forrester a full 74% of the deals go to the first sales rep that adds value. SOURCE: Gartner: The Disappearing Opportunity - [link].

Budget Programs 45

Budget Programs Allocation Software Buy 45

The ROI Guy

AUGUST 3, 2010

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% in the U.S.

Forrester 40

Forrester Spending Gartner Budget Programs 40

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. This isn’t a new datapoint, but it’s definitely been a consistent one. click image for higher resolution).

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. Remember: content is a value exchange.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Some more interesting statistics: of the 7.81

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] Furthermore, “Gartner predicts that by 2024, 80% of ordering and replenishment will be touchless for most organizations”. [2] B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Martech

JANUARY 25, 2022

Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. Gartner chose Freshworks as its only visionary in its report, but its unique capabilities make it a solid niche option as well. Visionaries.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

ClickZ

NOVEMBER 28, 2019

But in a space that has over 7000 vendors already, what will Acoustic bring to the table that is different from the likes of Adobe, Salesforce, and Oracle? “Yes, it’s true that there are 7000-plus vendors in that marketing landscape. That push is resulting to some early success for Acoustic.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Martech

DECEMBER 8, 2021

” Data from Gartner suggests that 17% of time in the buying cycle is now spent with a salesperson — representing, said Cavanaugh “a massive decrease.” Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Nuvi

JANUARY 25, 2022

Without their support, we would not have reached the pinnacle of enterprise software recognition by being included as a top vendor of choice in customer feedback management , the voice of the customer programs , and social media management. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Customer Satisfaction 40

LeanData

OCTOBER 5, 2021

Forget the Sales stack or the MarTech stack, said Craig Rosenberg , distinguished analyst, VP at Gartner, in his presentation, “Powering the Revenue Engine: The 2022 Revenue Tech Stack.” And, in all your actions, ask yourself the question, “Will it increase the flow of value?”. Make Way for the RevTech Stack.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

The ROI Guy

MAY 3, 2010

In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% Is it time for all tech vendors to party like its 1999 again?

Forrester 40

Forrester Allocation Marketing Proposals Gartner 40

The ROI Guy

SEPTEMBER 10, 2015

There is a decided Value Gap between the approach buyers want you to have, and what most B2B vendors are delivering. Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. Yet, only 7% of buyers say your content and sales reps as value-focused.

Lead Scoring 40

Lead Scoring Lead Ranking Gartner Salesforce.com 40

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) It is now as much about the buying experience with the vendor as it is about the quality of the products and services. More than 50% of advertising spend is wasted… but which 50% is the challenge that ABM vendors are targeting with AI.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Exo B2B

MARCH 29, 2018

For over a decade, marketers have been beholden to just a few analytics vendors that also sell online advertising. Five to ten years, according to Gartner, in opposition to Forrester. They really have no incentive to help marketers spend less and still get better results. We aren’t (quite) there yet.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Branding Brand Identity Work Management 52

Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Gartner calls this the biggest challenge in B2B buying. So it goes for selecting vendors and partners. Completing all those “jobs to be done” requires a wealth of information. That’s an increase of 47%.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. As fintech continues to permeate the banking industry, these technology vendors need access to data and insights around how their solutions will impact financial institutions.

Work Management 102

Work Management Marketing Management Research Organization 102