Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 increase from 2013 spending levels (and a 0.1% Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. When the dust settled on 2013, the IT spending growth was a mere 0.4%.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. growth were lowered to 1.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. But is Gartner being overly optimistic?

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

B2B Marketing Directions

DECEMBER 20, 2020

Gartner's Marketing Data and Analytics Survey 2020 found that a majority of senior marketers (CMOs and VPs of marketing) are disappointed with the results they have received from their analytics investments. In a 2018 report , Gartner estimated that companies pay from $100,000 to $250,000 on average for a one-year MMM or MTA solution.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Zoominfo

AUGUST 12, 2018

Global spending on cognitive and AI systems will reach $57.6 Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. AI Priorities and Plans.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

The ROI Guy

AUGUST 3, 2010

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% in the U.S.

Forrester 40

Forrester Spending Gartner Budget Programs 40

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We have thoughts.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Zoominfo

OCTOBER 23, 2019

Global spending on cognitive and AI systems will reach $57.6 Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. jobs by 2025. jobs by 2025.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. It had been trending that way for years, and the pandemic only accelerated the transition.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

6sense

JANUARY 31, 2022

New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . These insights have implications for an increased digital spend, brand alignment, trust development, and much more. . Creating An Experience Customers Crave .

CMO 62

CMO Peer-to-peer Buy Gartner 62

SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. CMOs are caught between a rock and a hard place.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. marketers now spend more on marketing technology than on salaries for internal staff. In 2018, 29 percent of their budgets, excluding media spend and agency fees, went to martech while just 24 percent went to paying staff. In 2017, those percentages stood at 22 and 27 percent, respectively.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. According to the Gartner Marketing Data and Analytics Survey 2020 , 54% of senior level marketers believe marketing analytics hasn’t had the influence expected.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Madison Logic

AUGUST 2, 2023

According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. It shows that your brand is empathetic to its customers. With data-driven ABM, you engage with an account at a level that demonstrates empathy in a way other B2B tactics don’t. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Some more interesting statistics: of the 7.81 That is around 2.5

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. The C-Suite spend more time with thought leadership today. click image for higher resolution).

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Only B2B

JUNE 19, 2023

According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions. A study by Gartner revealed that an average of 6.8 A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

SalesIntel

DECEMBER 27, 2021

According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. Most leads do not want to initially spend more than a few minutes gathering information about a potential purchase. Lead nurturing keeps the leads warm and potential customers interested, ensuring more conversions.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies. Telecom.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech

JULY 27, 2021

Sitecore has been spending money — acquiring and integrating a CDP, a DAM and a third-party email solution. Forrester coined the term “zero party data” for this volunteered data: “Zero party data is that which a customer intentionally and proactively shares with a brand. Cohen , Sr Principal Analyst, Gartner. Quote of the day.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. They aren’t alone.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When you’re spending ad dollars, you need to be sure they’re only getting in front of the relevant people within an organization. Because they charge a percent of the ad spend.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Martech

FEBRUARY 25, 2022

Many marketers still view B2B marketing as one-to-one interactions, but Methananda pointed to Forrester’s Buying Groups Manifesto, which claims that B2B is also a buying group. According to Gartner, the average buying team size is between 14 and 23 people, and that depends on the size of the spend,” she said. Why we care.

Account Based Marketing 104

Account Based Marketing Top of Funnel ABM Buy 104

Porch Group Media

AUGUST 4, 2020

In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. A majority of marketers (52%) reported increased spending during March-June 2020. Spend on Marketing Technology. Top Priorities During Pandemic.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. 77% of B2B buyers say their latest purchase was very difficult— Gartner . B2B Buyers’ Frustrations with the Customer Journey .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4

Spending 40

Spending Forrester Gartner Lock-In 40

The ROI Guy

APRIL 5, 2018

Unfortunately Gartner says vendors are missing the mark, with 70% of buyers saying they want less pitch and more diagnostic and prescriptive advice. According to Forrester a full 74% of the deals go to the first sales rep that adds value. SOURCE: Gartner: The Disappearing Opportunity - [link].

Budget Programs 45

Budget Programs Allocation Software Buy 45

Martech

NOVEMBER 11, 2022

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. Marketers’ Guide to B2C Brand Strategy : An overview of the topic from independent analyst firm Gartner.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

The ROI Guy

MAY 3, 2010

In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. Mr. Colony discussed the positive IT spending growth of 2010, and more importantly, that we are at the start of a 4 th innovation wave- a potential 7 to 10 year cycle of technology innovation. in US, and 7.7%

Forrester 40

Forrester Allocation Marketing Proposals Gartner 40

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] Notably, 70% of B2B decision-makers say they are open to making new, fully self-serve or remote purchases over $50,000, and 27% would spend more than $500,000.”. “In

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Mereo

SEPTEMBER 29, 2022

Your website and the thought leadership and resources you provide to buyers on it — as they spend nearly half their buying journey researching solutions online — matter. In fact, in a recent Gartner report , 77% of buyers deemed their last purchase as difficult. Your organization is not creating high-quality content.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41