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| || | ACQUIRING MINDS
JUNE 24, 2009 Having a blast with B2B email?
When we surveyed 249 B2B marketers last year, we were surprised to find that marketing automation suites (or multi-function email suites) dominated the rankings of email applications. While Eloqua and Marketo have launched a broadside to Genius by moving into the sales enablement space from lead management. Laura is VP / Principal Analyst, Forrester Research. For free access to the Gartner webinar slides, click here.) When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop.
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