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Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

You could survey your customers and reach out to them on key issues occurring in your industry. There’s also Forrester Research , which releases analysis and information on technology and marketing, and covers industries like healthcare, media and entertainment, and consumer electronics. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content.

No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

I’ve read dozens of reports that survey marketers on their challenges and eventual solution, part of which often includes investment in new technologies. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Gartner’s The Magic Quadrant Reports. Technology covers a wide range of stuff we use today. The smartphone in our pocket. The post No.

No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

I’ve read dozens of reports that survey marketers on their challenges and eventual solution, part of which often includes investment in new technologies. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Gartner’s The Magic Quadrant Reports. Technology covers a wide range of stuff we use today. The smartphone in our pocket. The post No.

Having a blast with B2B email?

Acquiring Minds

When we surveyed 249 B2B marketers last year, we were surprised to find that marketing automation suites (or multi-function email suites) dominated the rankings of email applications. While Eloqua and Marketo have launched a broadside to Genius by moving into the sales enablement space from lead management. Laura is VP / Principal Analyst, Forrester Research. For free access to the Gartner webinar slides, click here.) When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop.