| | Forrester + Gartner + Marketo + Survey | 4 articles |
| Page 1 of 1 | Previous | Next | | | B2B MARKETING CONFIDENTIAL NOVEMBER 20, 2006 Attempt at Categorizing Technology for Managing the B2B Pipeline I’m sure Forrester and Gartner have done much better jobs at this than I have, but their reports cost money. link] Marketo: Heard from Jon Miller about his new on-demand marketing automation solution. Gartner just ranked the IBM Information Integration (not related to DB2) and Informatica suite as the two leaders in this space. Latest update: 11-29-06. Morgansaid. | | | | | | | | | ACQUIRING MINDS JUNE 24, 2009 Having a blast with B2B email? When we surveyed 249 B2B marketers last year, we were surprised to find that marketing automation suites (or multi-function email suites) dominated the rankings of email applications. While Eloqua and Marketo have launched a broadside to Genius by moving into the sales enablement space from lead management. Laura is VP / Principal Analyst, Forrester Research. For free access to the Gartner webinar slides, click here.) When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. | |
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