Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. With all this considered, I would like to share with you some of the ways that I have seen social being used to help product marketers deliver their best. Developing Your Buyer Personas. Maybe but….

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Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Paid Search Agency 130

Paid Search Agency Lead Ranking SIC Research 130

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Vision Edge Marketing

OCTOBER 10, 2023

In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains.

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Process Optimization Work Management Marketing Management 231

Zoominfo

JANUARY 23, 2021

Additionally, according to Forrester, organizations with growing annual revenues of 10% or more do a better job measuring and describing customer-lifecycle value (retention rates, customer lifetime value, customer satisfaction and customer advocacy). The key to a great sale is to identify your decision makers – learn how data can help.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

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Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

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Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Mereo

JANUARY 18, 2023

In a Gartner report , 77% of B2B buyer respondents rated their latest purchase as very complex or difficult. Help your salespeople lead with authenticity, value and a strong foundation of proof: Come with success stories and relevant use cases. Buying challenges do not stop there. Make a solid sales landing with tangible proof.

B2B 41

B2B Lead Scoring Lead Ranking Case Studies 41

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

6sense

DECEMBER 16, 2021

After a great day of announcements, revelations, and customer stories, 6sense’s in-house former analysts Kerry Cunningham (SiriusDecisions/ Forrester) and Eric Wittlake (TOPO/ Gartner), will wrap up the day by breaking down the key take-aways from the keynotes.

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Gartner Forrester 62

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% Although the current forecast is lower than the original 3.2%

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Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Intent data helps you identify prospects with a genuine interest, ensuring your sales team focuses on the right opportunities: you prioritize your outreach efforts and maximize your ROI.

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Intent Data Intent B2B Sales ROI 62

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Change Now? Why Your Solutions?–

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Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

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Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. jobs by 2025. jobs by 2025. 46% of U.S. 55% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. AI can help you identify high-quality leads that perfectly align with your ideal customer profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. We see three marketplace shifts that will help course-correct AI in go-to-market: The emergence of ‘strategic guardrails’ to guide AI in go-to-market AI isn’t automatic.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Research by Forrester shows that organizations using intent data for lead scoring achieve a 79% higher win rate.

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Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. I think that there is a specific toolset for a member of those teams that serves to help the broader marketing and sales functions. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning Allocation 357

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 81

Enterprise Management Work Management Marketing Management B2B Marketing 81

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

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The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

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Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Gartner’s depiction of the customer journey. The COVID-19 pandemic raised the stakes.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

ClickDimensions

JULY 26, 2023

It is a modern, collaborative approach that focuses on the evolving buyer journey to help SMBs succeed with a straightforward account-based sales and marketing process. Get in touch to discuss how we can help you execute the Unified Sales and Marketing Approach for your SMB.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? Here, in alphabetical order, is MarTech’s list of ABM experts to follow.

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Account Based Marketing ABM DemandBase Marketing Analytics Tools 78

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We have thoughts.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

ClickDimensions

JULY 26, 2023

It is a modern, collaborative approach that focuses on the evolving buyer journey to help SMBs succeed with a straightforward account-based sales and marketing process. Get in touch to discuss how we can help you execute the Simple Account-Based Sales and Marketing Approach for your SMB.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

Zoominfo

JANUARY 23, 2021

Additionally, according to Forrester, organizations with growing annual revenues of 10% or more do a better job measuring and describing customer-lifecycle value ( retention rates, customer lifetime value , customer satisfaction and customer advocacy). The sales account managers will most likely fill multiple roles.

Work Management 130

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Heinz Marketing

JANUARY 26, 2023

Whatever it may be, these insights provide your audience with valuable, real-world data and can help back up any claims you might want to make. Lastly, industry research helps your brand get discovered and establishes you as an expert. If you need assistance with your industry research or category leadership, we’d love to help.

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Research B2B Thought Leadership Thought Leadership Cold Calling 77

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. To put it simply, being able to recognize patterns in sales consumer behavior helps predict future trends, allowing businesses to remain agile.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. The big picture At the highest level, a well-calculated TAM helps your company explain its potential to investors, employees, and other key stakeholders.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

6sense

JANUARY 31, 2022

New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . For example, Gartner research already shows that B2B buyers spend only 17% of their buying cycle time meeting with potential suppliers. Relatable brand essence .

CMO 62

CMO Peer-to-peer Buy Gartner 62

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Technology promises to help in multiple ways.

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Personalization Account Based Marketing Content Marketing Gartner 166

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

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The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

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