Remove Forrester Remove Gartner Remove Google Remove Twitter Remove Workshop
article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

article thumbnail

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Empowering sales with executive assessment tools so that they can interactively, in a value-add workshop, diagnose prospect’s issues more thoroughly and completely, benchmark the issues versus peers and leaders to set priorities and create urgency, and provide a roadmap of potential recommendations.

article thumbnail

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Read on to get their insights. Ardath Albee's blog Marketing Interactions.