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54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives. Marketing with Analytics for the Future.

Analytics 172
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The Quest for Unified Marketing Measurement

B2B Marketing Directions

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. This post will discuss the third "grand challenge" described in the Google paper.

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Enhancing Your B2B Buyers’ Journey 

PureB2B

Buyers now navigate much of their journey solo, with almost half of them taking at least three months to conduct self-guided research into new vendors before reaching out to a sales rep. A quick Google search reveals a variety of ways you can attempt to categorize the different types of B2B buyers. Ensure Reality Meets Expectations.

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How Percolate’s marketing orchestration hub enables sales success

ClickZ

Percolate works with some of the largest brands in the world, including Google, Cisco, Microsoft and Electronic Arts. This number may be a high estimate, according to Roth, who presented research that listed the various methods that companies use to share content with their sales team. Source: Percolate. Give content clarity.

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2022 Guide to Accurate Total Addressable Market (TAM)

SalesIntel

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

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2022 Guide to Accurate Total Addressable Market (TAM)

SalesIntel

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Search Engine Journal) Google drives 59.2%