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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. growth rate Gartner had predicted at the beginning of the year.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014. This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s.

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for 2014. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% for the year. We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts. Click here to learn more.

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% YoY increase from 2015. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% for the year. Sources: Gartner Says Worldwide IT Spending on Pace to Grow 3.2

Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging

The ROI Guy

According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. According to Ms. Why You?

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Gartner Says Worldwide IT Spending Forecast to Reach $3.7 Click here to learn more.

Top 5 Articles of 2015 to Get You Ready for the New Year!

The ROI Guy

Forrester says Yes (at least 1 in 5 at risk)! Death of a B2B Sales Rep Forrester Frugalnomics Frugalnomics Survival Guide Gartner IDC ROI SiriusDecisions TCO TCS Value Marketing Value SellingAs we look forward to a great 2016, what lessons can we learn from the past year? link] 2) End Death by PowerPoint and a 1,000 White Paper Cuts [link] 3) TCO is so 1990s. link].

B2B 28

Value Summit Keynote - The Importance of Getting Value Selling Right

The ROI Guy

Alinean Death of a B2B Sales Rep Financial Justification Forrester Gartner IDC Jim Ninivaggi Pisello ROI SiriusDecisions Value Selling Value Summit VSR Council VSR SummitLast week we were incredibly proud to help launch the Value Summit (#VSRSummit) in Dallas, a first of its kind gathering of over 160 of the best value consultants and sales enablement leads.

Why research firms are screwing up content marketing

grow - Practical Marketing Solutions

Companies like Forrester and Gartner — who used to make their money providing expensive and exclusive research reports — are finding it impossible to “contain” the data. Companies like Forrester and Gartner — who used to make their money providing expensive and exclusive research reports — are finding it impossible to “contain” the data.

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. Have Marketers Killed This B2B Golden Goose? White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers.

Paper 72

Growing Value: The Value Selling and Realization Summit

The ROI Guy

Featured analysts include: Jim Ninivaggi (SiriusDecisions), Joe Galvin (CSO Insights / MHI Global), Scott Santucci (Alexander Group / Forrester), Bill Kirwin (Gartner / Father of TCO), Randy Perry (IDC) and our own Tom Pisello (the ROI Guy / ex-Gartner). Alinean CSO Insights Gartner Growing Value Pisello SiriusDecisions VSR Council VSR SummitDid you know ….

TCO is So 1990: TCS is the new TCO

The ROI Guy

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. Cloud Economics Cloud TCO Gartner IT Budgets IT Economics Kirwin TCO TCS Total Cost of Ownership Total Cost of Servicesand if you were in IT, it was all about TCO – Total Cost of Ownership. TCS could be that new model.

Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% Source: Gartner Says Worldwide IT Spending to Grow 3.7 growth forecasts. predictions.

The new ABCs of Selling: Always Be Challenging!

The ROI Guy

Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester). Tailor: Delivering content that is tailored or dynamically interactive to address individual prospect challenges and value drivers. The key? decision makers?

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

Forrester ( @Forrester ). 5. Gartner ( @Gartner_Inc ). 9. Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account. SocialMediaB2B.com Top B2B Companies on Twitter. March 2011). Ranking. 1. Change.

Are you CIO Worthy?

The ROI Guy

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. According to a poll of 1,300 organizations as reported by Linda Tucci (TechTarget) from Gartner Symposium/ITxpo this past month, a total of 13.5% of total IT time is spent on vendor management and procurement. Your executives need that time — and vendors are consuming that time,” Gartner analyst William Snyder said.

Getting Sales and Marketing on the Same Page with Predictive Lead Scoring

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

Top 3: Key Research to Drive Your New Year Success

The ROI Guy

To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But research from SiriusDecisions and Forrester indicate that these well intentioned investments may not deliver expected returns. link] Gartner says Buyers Have Changed. According to new research from Gartner, IT buyers have dramatically changed with “Newly empowered and informed buyers taking control of the sales cycle”. How well prepared are you to meet your 2014 sales and marketing goals?

Six Things Sales Needs from Marketing

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

What Can Marketing Do for You?

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

Portal 113

From Crumpled Atlases to GPS Systems

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

GPS 110

(Apartment) Hunting for Marketing Qualified Leads

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

Nine Things I Learned at Social Media Marketing World 2014

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

12 Reasons You Should Prioritize Social Selling in 2014

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

Portal 109

Lead Generation Best Practices

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

The Perception of Sales and Marketing Alignment from the Executive Level

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

Portal 100

Salesfusion Acquires LoopFuse to Expand Midmarket Presence

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.

Build a Model, Debate, Adjust, Debate, Adjust…

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

Build 100

Five B2B Social Strategy Myths

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

In This Corner – The Marketing Manager

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION. Guest Blogger

B2B Marketing Communications

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

All We Need is Alignment

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's forecasts, revealed at their annual IT symposium here in Orlando, are the most pessimistic, predicting that the next five years would "represent a period of timid and at times lackluster growth." Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. What do these revised projections mean for IT solution providers? uptick.

Social Media for the Sales Department

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

How to Hand Off Leads without Dropping the Baton

Salesfusion

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Lead Generation Funding

Salesfusion

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Ensuring Qualified Lead Generation

Salesfusion

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The Wayward Path to Alignment Nirvana

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.