Why your marketing to CIOs may be irrelevant—and what to do about it
Chris Koch
AUGUST 7, 2009
That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. It means understanding different CIO roles, skills, aspirations, and business contexts.
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